Lead Business Intelligence Analyst

Overview We’re looking for a Lead Business Intelligence Analyst to partner with Finance Operations, Marketing, and Product to drive real-time decision-making. This is a strategic insights role, not a dashboard-building position. This role will work directly with raw, often imperfect data sets to surface what matters most—translating data into KPIs, visual narratives, and actionable guidance for the business. This role is ideal for someone who is analytically sharp, business-minded, and obsessed with turning noise into clarity. Responsibilities Analyzes large, multi-source datasets to uncover business insights that support GTM, product pricing, and financial strategy. Partners with Finance Ops to connect business performance with financial metrics including CAC, LTV, funnel velocity, and retention. Defines and refines KPIs that align execution with company objectives and partners with cross-functional teams to implement strategy. Supports campaign performance analysis, segment behavior trends, pricing elasticity, and product monetization strategy. Summarizes insights into concise, visual presentations with bullet points, charts, and storyboards that speak directly to business leaders. Drives cross-functional analysis by blending marketing, product, and financial data into cohesive performance stories. Influences C-level decisions with strategic insight and crisp communication. Who We’re Looking For Bachelor’s Degree (or international equivalent), required. 9+ years of related experience, required. Experience in Business Intelligence, Strategic Analytics, or similar roles in a B2B SaaS environment, required. Proven experience working with Finance, Marketing, and Product teams, required. 12+ years of related experience, preferred. Highly proficient in SQL, with comfort working across modern data stacks (e.g., Snowflake, BigQuery, Domo, AWS, GCP). Strongly skilled in consolidating and interpreting data from multiple fragmented datasets from numerous systems. Strong understanding of digital and traditional marketing strategies, user acquisition funnels, engagement metrics, and customer lifetime value modeling. Experienced with traffic metrics, Google Analytics, HubSpot, Salesforce, and similar platforms. Skilled at communicating findings through brief bullet points and compelling visuals—no fluff, just insight. Deep understanding of core SaaS performance metrics, including but not limited to CAC, LTV, ARR, churn, user adoption, and pricing strategy. Proven ability to think both creatively and critically while thriving in a fast-paced, dynamic, and often ambiguous work environment. Scrappy, proactive, and results-oriented, with a bias for clarity and action. Collaborative and team-oriented, proactively supporting team members to achieve goals. Ability to travel less than 5% of the time. Must be 18 years of age or older. Must successfully complete pre-employment screening process, as required. Must successfully complete any required training or orientation courses, as needed. What We Offer Life requires balance. So we provide benefits around health and wellness, continued education, and work/life balance to help you live your best life when you’re working… and when you’re not. Medical, dental, and vision plans, plus a wellness program with added incentives 401(k) savings plan with company match and employee stock purchase plan Continuing education benefits with tuition assistance programs Paid time off including holidays, vacation, sick, personal, and winter close Who We Are At Thryv, we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind — helping small businesses compete, win and succeed. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful. We support businesses across the U.S. and we have team members all around the country (even internationally). In fact, we’re a work-from-anywhere company, because that’s how we get work done. Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning. Thryv Core Values:

• Client Devoted – Be humble with a servant mentality. Understand the uniqueness of each interaction while being flexible, knowledgeable, and genuine.
• Under Promise, Over Deliver – Deliver expectations and exceed them, have accountability, listen and understand the ask.
• Act Like You Own the Place – Taking ownership and accountability in your day-to-day decisions empowers you to act like you own the place.
• Invest in our People – Hire people that are aligned with Thryv’s core values. Provide learning opportunities to enable all of us to adapt, belong, and create a lifelong career.
• DONE3 – Define what you say (Done), Do what you say (Done), Follow up and ensure completion (Done).
• Making $$ is a Byproduct of Helping People – Always be devoted to people, act with integrity.
• Think Long Term, Act with Passion & Integrity – Focus on making every interaction exceptional. Bring enthusiasm and devotion to every act. This includes doing the right thing, even when no one is looking. Think five years out or think for the long play.

Find out more at corporate.thryv.com/careers/ Belonging at Thryv We believe in a work environment where all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization’s success. We want our employees to feel a part of something big and we encourage the sharing of ideas and collaboration across the organization. We strive to ensure our work environment reflects diversity, fairness and meritocracy. We believe all employees should have the opportunity to perform effectively in their position. We value every employee and the authenticity they bring to their role and to the organization. As a result, our employee policies and internal practices focus on ability and merit as the standards for success. Requisition Detail and Process This information indicates the general nature and level of work performed by employees in this job. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons. The final job level offered may vary based on the applicant’s competencies and qualifications such as experience and education, and other job-related reasons. Our Commitment to Equal Opportunity Thryv is proud to provide equal employment opportunities to all employees and applicants, without regard to gender, color, race, religion, sexual orientation, national origin, citizenship, age, disability, veteran status, pregnancy, genetic information, or any characteristic protected by law. Thryv is committed to provide equal employment opportunities throughout the employment relationship including recruitment, hiring, discharge, compensation, benefits, discipline, development, and advancement or other aspects of employment. Seniority level Mid-Senior level Employment type Full-time Job function Strategy/Planning, Finance, and Marketing Industries: Software Development Find out more at corporate.thryv.com/careers/ We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr Thryv