Performance Marketer

Job Description

Job Description

About the Shows

Impact Theory explores the ideas, strategies, and mindsets shaping the future of business, finance, politics, culture, economics and global affairs. Hosted by entrepreneur and co-founder Tom Bilyeu, the show features in-depth conversations with world-class thinkers focused on building resilience, critical thinking, and long-term success in a rapidly changing world.

Women of Impact is a leading personal growth show hosted by entrepreneur and advocate Lisa Bilyeu. Through candid, actionable conversations with experts and cultural leaders, the show tackles relationships, confidence, mental health, and identity—helping women develop the skills, boundaries, and self-belief needed to thrive personally and professionally.

About Impact Theory University

Impact Theory University (ITU) is our entrepreneurship education platform; a tiered subscription that takes members from early idea through building a business with real revenue. ITU is one of the commercial engines underneath our content, and the primary focus of this role.

"The community support and courses have been 10x more valuable than my MBA (which took 20 years to pay off). I feel more confident in general, and definitely more confident and motivated to become the entrepreneur I’ve always wanted to be!" ~ Lisa Grace

Role Overview

The Performance Marketer owns organic enrollment growth for Impact Theory University. You'll drive members into ITU through social media via both paid and organic traffic, our newsletters, and our free webinar and masterclass series — writing the copy, running the funnel, and owning the numbers end-to-end. This is a hands-on role designed for someone who likes autonomy and clear goal ownership.

Today, ITU's growth is almost entirely organic: earned attention converted into enrollment. You'll be working with an established audience in the millions and a deep library of existing content, with the mandate to build the connective tissue between our core audience and our membership program. Paid acquisition is a robust part of what the role entails, but we have an organic-first content philosophy that requires someone who can produce and execute on social content that gets shared.  

This is a strong fit for a hands-on operator who writes exceptionally well and knows how to turn a piece of creative into unit economics. You will not be managing a team or handing work to an agency; you'll be producing, creating, and shipping the posts, the emails, and the landing pages yourself. There is a creative team for anything that requires editing, though the bulk of the role will be around text-based creative.

Requirements

Key Responsibilities

Organic Growth and Content Distribution

• Own  organic social strategy for long-form text posts and day-to-day execution across the Impact Theory brand and founder accounts — cadence, formats, hooks, and the path from post to email list to enrollment.
• Identify which existing content is already producing enrollments and build repeatable distribution systems around it.
• Partner with key stakeholders to shape content that serves ITU conversion.

Email and Newsletter

• Own the newsletter editorial calendar, list growth, segmentation, and deliverability.
• Build and optimize nurture sequences that move free subscribers to paying ITU members.
• Own open rates, click rates, and email-attributed enrollment.

Webinars and Masterclasses

• Own the full lifecycle of free webinars and masterclasses: topic selection, registration pages, promotional and reminder sequences, live experience, offer presentation, and replay windows.
• Drive improvement in registration rate, show-up rate, and webinar-to-enrollment conversion.
• Coordinate with Production, Product team, and talent on scheduling, prep, and delivery.

Funnel and Conversion

• Own landing pages, lead magnets, checkout flow, and offer architecture across ITU's tiers.
• Improve paid conversion, onboarding, churn reduction, and win-back.
• Write and test the direct-response copy across every stage of the funnel.

Advertiser Ad Copy

• Write host-read scripts and ad copy for third-party advertisers running on our podcast and YouTube properties, including Impact Theory, Women of Impact, and Mayim Bialik's Breakdown.
• Translate advertiser briefs, approved talking points, and brand guidelines into copy that lands in the host's voice and holds audience attention.
• Partner with Partnerships and Ad Operations on creative intake, approvals, and revision cycles, meeting campaign delivery deadlines.

Measurement and Reporting

• Maintain UTM discipline and a source-of-truth reporting view across HubSpot, GA4, Stripe, PayPal, and PayKickstart.
• Produce weekly and monthly reporting on enrollment, acquisition cost, LTV, and churn.
• Surface risks and opportunities to leadership with a clear recommendation attached.

Paid Media 

• Continue to scale profitable paid customer acquisition — tracking readiness, creative inventory, and target payback economics — and run small controlled tests to continually improve metrics.

Cross-Functional Alignment

• Collaborate with ITU Product Team to improve customer retention and marketing messaging.
• Serve as the day-to-day marketing point of contact for Partnerships / Ad Sales.
• Communicate proactively when timelines, assets, or approvals are at risk.
• Document and continuously improve growth playbooks and SOPs.

Qualifications

Must-Have Experience

• 4+ years driving growth for a direct-to-consumer subscription, online education, info-product, or creator-led business, with personal ownership of an enrollment or revenue number.
• Exceptional writing skills. This role is copy-first — hooks, long form social media text  posts, newsletter copy, webinar scripts, and landing pages are produced by you, not briefed out.
• Hands-on experience running webinars or masterclasses as a conversion motion, with a clear point of view on what moves show-up rate and registration-to-enrollment conversion.
• Working knowledge of email as a system: segmentation, lifecycle automation, and deliverability.
• Practical understanding of how organic distribution works on LinkedIn, and the ability to write convincingly in another person's voice.
• Comfort with unit economics — acquisition cost, LTV, payback period, and churn.
• Proficiency with a CRM or marketing automation platform (HubSpot or equivalent), GA4, and spreadsheets. Able to pull and validate your own data.
• Paid acquisition experience (Meta, YouTube, Google) is a plus, but not required.
• Ability to work onsite, Monday through Friday at our West Hollywood location.

Benefits

Compensation & Benefits

• Salaried at $150,000 - 165,000.00 USD per year
• Competitive medical, dental, and vision insurance plans.
• Life insurance and 401(k) retirement plan.
• Flexible PTO policy.

Physical Requirements

• Prolonged periods working at a desk, using a computer, and reviewing content on screens.
• Ability to maintain concentration and attention to detail for extended periods.

Equal Employment Opportunity Statement

Impact Theory is an equal opportunity employer and is committed to fostering an inclusive and diverse workplace. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic under applicable laws. All employment decisions are based on qualifications, merit, and business needs.

California Compliance Notice

As required by California law, Impact Theory provides reasonable accommodations for qualified individuals with disabilities.

Note: This job description is intended to outline the general nature and level of work performed in this role. Responsibilities, duties, and activities may evolve over time at the company’s discretion.