Senior Marketing Specialist- Food Manufacturing / CPG

Job Description

Job Description

We are seeking a creative, strategic, and results-driven Senior Marketing Specialist to join our growing team in Fullerton, CA. This role will be responsible for developing and executing marketing initiatives that strengthen brand awareness, drive consumer engagement, support sales growth, and enhance our market presence across retail, foodservice, and distribution channels.

The ideal candidate will have experience within the food manufacturing, food and beverage, or consumer packaged goods (CPG) industry and possess a strong understanding of brand marketing, product launches, digital marketing, trade marketing, and consumer insights.

Key Responsibilities

• Develop and execute integrated marketing campaigns that support company growth objectives and brand strategy.
• Manage new product launches from concept through commercialization, including marketing plans, promotional materials, and go-to-market strategies.
• Collaborate with Sales, Product Development, Operations, and Leadership teams to align marketing initiatives with business goals.
• Create and manage marketing content across digital, print, social media, email, website, and trade show platforms.
• Analyze market trends, competitive activity, customer insights, and consumer behavior to identify opportunities for growth.
• Support retailer, distributor, and foodservice marketing programs through promotional campaigns, merchandising materials, and sales support tools.
• Manage social media strategy, content calendars, and digital engagement initiatives.
• Coordinate trade shows, industry events, customer presentations, and promotional activities.
• Track, measure, and report on marketing campaign performance, ROI, and key performance indicators.
• Assist in managing marketing budgets and vendor relationships.
• Ensure brand consistency across all communications and marketing materials.
• Support public relations, community outreach, and corporate communications efforts as needed.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of marketing experience within food manufacturing, food and beverage, consumer packaged goods (CPG), or related industries.
• Proven experience developing and executing successful marketing campaigns.
• Strong understanding of consumer marketing, brand management, product positioning, and market research.
• Experience supporting retail, grocery, club, foodservice, or distribution channels preferred.
• Proficiency with digital marketing platforms, social media management, email marketing, and website content management.
• Strong analytical skills with experience interpreting marketing metrics and campaign performance data.
• Excellent written, verbal, and presentation skills.
• Highly organized with strong project management and multitasking abilities.
• Advanced proficiency in Microsoft Office Suite; experience with Adobe Creative Suite, Canva, CRM systems, or marketing automation platforms is a plus.