Digital Content Specialist

The Digital Content Specialist leads the strategy, acquisition, and usage of digital content at Meijer. In this role, the Digital Content Specialist creates and enforces standards, maintains digital eligibility with internal and external stakeholders, and analyzes backend ecommerce data. This role works directly with buyers, merchandising ITS, digital ITS, marketing, ecommerce, photo agencies, paid media, and external vendor partners. What You'll Be Doing Systems Used Microsoft 365 (advanced Excel skills), Stibo PIM (Product Information Manager), Power BI, Nielsen IQ Label Insights, 1WorldSync, Salsify, Syndigo Standards and Attribute Strategy Own and develop the overall content strategy to maintain Meijer’s online brand equity and translate the in-store customer experience to an online platform Implement Artificial Intelligence for digital content scorecarding (using Power BI) Digital Eligibility Campaigns and Reports Vendor Relations Direct collaboration with vendors ranging from local businesses to Fortune 500 companies Troubleshoot vendor PIM issues and facilitate system training IT Relations Develop features and bugs within the Agile Program Increment (PI) structure Digital Content Specialist is the bridge from vendor to Meijer IT Imagery Standards and Operations Troubleshoot imagery metadata issues in PIM (e.g. pixels, DPI/PPI, image file format, aspect ratio, file size) Partner with the Meijer photo studio to track and upload imagery Understand industry-wide GS1 regulations This job profile is not meant to be all-inclusive of the responsibilities of this position; may perform other duties as assigned or required. What You'll Bring With You: Bachelor’s degree in relevant field (digital marketing, merchandising, ecommerce, information systems, digital content creation, etc.) 2-5 years of experience in the above fields Knowledge of the retail industry and eCommerce Basic understanding of Search Engine Optimization (SEO) Ability to analyze reporting and provide insights Ability to collaborate with, and present to internal and external stakeholders (e.g. Meijer buying directors, influential vendor account managers and leadership) Passion to learn company systems, processes and tools, and identify opportunities of improvement Proactive and action-oriented Detail-oriented and organized Ability to meet production deadlines Strong interpersonal skills Excellent written and verbal communication skills Proficiency in the Microsoft Office Suite Basic understanding of intellectual property rights, compliance and enforcement Employer: Meijer Location: Grand Rapids, MI, USA Type: Full-Time #J-18808-Ljbffr