Product Manager, Video Ad Serving

Cupertino, California, United States Software and Services At Apple, we focus deeply on our customers' experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, MLS, and Formula 1. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Description The ideal candidate combines deep technical expertise in video ad serving with strong product management fundamentals. You will work at the intersection of streaming video technology, advertising systems, and user experience—ensuring seamless ad delivery at scale while maintaining Apple's high standards for quality and privacy. Core Responsibilities Lead the video ad serving architecture and roadmap, including SSAI/DAI systems, ad decisioning engines, creative delivery pipelines, and integration with streaming video infrastructure Define product strategy for dynamic ad insertion across live and on-demand video content, ensuring accurate ad placement, seamless transitions, and optimal viewer experience Drive technical requirements for ad pod management, competitive separation, frequency capping, and advanced targeting capabilities within the video ad serving stack Partner with streaming video engineering teams to optimize ad break signaling, and client-player integration for both HLS and DASH protocols Establish measurement and quality standards for video ad delivery, including ad start rates, completion rates, error tracking, quartile reporting, and latency monitoring Collaborate with measurement and attribution teams to implement video standards, integration with verification vendors, and advertiser reporting capabilities Work closely with campaign management teams to ensure video creative specifications, transcoding workflows, and ad serving capabilities support advertiser needs and industry standards Coordinate with partner and infrastructure teams to ensure video ad delivery meets performance SLAs, scales globally, and handles peak traffic during live events Create comprehensive technical documentation of video ad serving workflows, data flows, API specifications, and system architecture diagrams Develop detailed product requirement documents (PRDs) with clearly defined acceptance criteria, user stories, and edge case handling for engineering teams Build and maintain product roadmaps with prioritized feature development, technical debt management, and platform scalability initiatives Communicate complex technical concepts to executive leadership, translating video ad serving performance into business impact and strategic recommendations Minimum Qualifications 5-7 years of product management experience with at least 2+ years focused specifically on video ad serving, dynamic ad insertion, or streaming video advertising technologies Deep technical expertise in video ad serving fundamentals, including: Server-side ad insertion (SSAI) and client-side ad insertion (CSAI) architectures, Ad decisioning logic, waterfall optimization, VAST/VPAID standards and implementation, HLS and DASH streaming protocols, manifest manipulation, Video creative transcoding Strong understanding of the video advertising ecosystem, including programmatic video, header bidding, private marketplaces (PMPs), and direct sales workflows Technical proficiency to partner with engineering teams on API design, system architecture, and troubleshooting complex ad delivery issues Experience with video ad quality metrics and monitoring, including ad start rates, VPAID error codes, buffering analysis, and third-party verification Outstanding communication skills with ability to translate technical requirements for both engineering teams and business stakeholders Bachelor's degree in Computer Science, Engineering, or related technical field, or equivalent practical experience Preferred Qualifications Direct experience building or managing DAI systems for live streaming events (e.g., Sports) or premium on-demand video content Hands‑on experience with video ad measurement and attribution, including integration video measurement providers Knowledge of advanced video advertising capabilities such as: Interactive video ads, shoppable ad formats, addressable TV advertising, sequential messaging, creative optimization, ad pod optimization and dynamic creative insertion Strong analytical and SQL skills for analyzing ad serving logs, debugging delivery issues, and identifying optimization opportunities Experience working in fast‑paced, ambiguous environments with ability to balance short‑term execution with long‑term strategic vision Track record of influencing cross‑functional teams without direct authority and building consensus across engineering, sales, and operations Understanding of TV advertising workflows and how digital video fits within broader brand advertising strategies At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $184,700 and $277,600, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong. Learn about accessibility in Apple’s workplace Learn about reasonable accommodations for job applicants Apple accepts applications to this posting on an ongoing basis. #J-18808-Ljbffr