Public Relations and Branding Specialist

POSITION SUMMARY:

Sheltair, a privately-held company with locations in FL, CO, GA, and TX seeks an imaginative, resourceful individual that can thrive in a fast-paced, collaborative environment. Reporting to the Director of Marketing, this position will play a pivotal role in shaping and executing our company's external communication strategy. The roll will be responsible for developing and implementing strategic PR initiatives to enhance our brand image, increase media visibility, and build positive relationships with key stakeholders. The successful candidate will possess exceptional communication skills, creativity, and a strong understanding of both traditional and digital media landscapes. The position will also provide direction and creation of visual materials for promotions, advertisements, event/convention displays, instructional material and more across a variety of mediums including print, websites and multimedia. This position will also provide administrative/general project support, allowing the selected candidate to learn a variety of desirable marketing skills.

DUTIES AND RESPONSIBILITIES:

Develop and implement PR strategies by collaborating with marketing team and field teams and align ideas with company objectives Create effective PR campaigns to promote product launches and events, milestones, and other company initiatives Push Sheltair news and marketing campaigns to Sheltair's extensive list of media outlets Content writer - create Sheltair press releases, blog posts, articles, and other written materials to create consistent and compelling messaging Crisis communication as needed Monitor media mentions and public perception Work closely with subcontractors to strategize, plan, create and implement social posts and campaigns. Photo and video editing as needed for social content creation Collaboration with internal marketing and sales team and our external marketing and creative agency on program development and marketing plans Graphic layout/design of promotional/marketing materials including advertisements, newsletters, brochures, Eblasts, manuals, web pages, point-of-purchase displays, exhibit graphics, multi-media presentations, and more Maintain Sheltair brand identity standards through graphic design projects Maintain Corporate Partnerships with aligned organizations that are complimentary to Sheltair's business ideals Reports regularly to marketing director on marketing initiatives throughout the network Event planning and execution of tradeshows, Sheltair company milestones, and related events- Plan, organize, and execute press conferences, media briefings, and other PR events and coordinate media attendance and manage media interactions during Sheltair company milestones (ribbon cuttings, ground breakings, and related); tradeshows (NBAA Regionals, Schedulers and Dispatchers Conference, Sun N' Fun, NBAA BACE, and others as needed.) Drive the planning, organization, and execution of Girls In Aviation Day event May staff trade show and promotional events as needed Work closely with various vendors and publications; such as, AvFuel, AIN, AirNav, Aviation Pros, etc. Other duties as assigned

KNOWLEDGE, SKILLS & ABILITIES:

Excellent computer skills High amount of experience with concepts, practices, and procedures within the field of graphic design Competency/experience with office and graphic design software including Adobe InDesign, Adobe Illustrator, Adobe Photoshop, and the Microsoft Office suite, Photography a plus Professional appearance and demeanor Willingness to collaborate and contribute in meetings/discussions Strong work ethic; ability to work with minimal supervision This position requires the ability to perform physical tasks, including lifting objects weighing up to 30 pounds, with or without reasonable accommodation. Strong presentation skills Ability to handle multiple projects and details simultaneously Requires self-direction, tact, politeness and professionalism Effective oral and written communication skills in English, second language a plus 25% travel required

EDUCATION OR WORK EXPERIENCE:

4 year College degree required. Minimum of one year experience as a marketing coordinator for an advertising or PR agency or other large company with multiple concurrent projects. Internships College degree in Marketing, PR, Communications, or Graphic Design preferred ***SHELTAIR RESERVES THE RIGHT TO MODIFY, INTERPRET, OR APPLY THIS JOB DESCRIPTION IN ANY WAY THE COMPANY DESIRES. THIS JOB DESCRIPTION IN NO WAY IMPLIES THAT THESE ARE THE ONLY DUTIES, INCLUDING ESSENTIAL DUTIES, TO BE PERFORMED BY THE EMPLOYEE OCCUPYING THIS POSITION. THIS JOB DESCRIPTION IS NOT AN EMPLOYMENT CONTRACT, IMPLIED OR OTHERWISE. THE EMPLOYMENT RELATIONSHIP REMAINS "AT-WILL." QUALIFIED EMPLOYEES WHO, BECAUSE OF A PHYSICAL OR MENTAL IMPAIRMENT THAT SIGNIFICANTLY LIMITS A MAJOR LIFE ACTIVITY, REQUIRE A REASONABLE ACCOMODATION TO PERFORM THE ESSENTIAL FUNCTIONS OF THIS POSITION SHOULD NOTIFY THEIR MANAGER OR HUMAN RESOURCES*** Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Sheltair