Director of Digital and E-commerse

Job Description

Job Description

Tacombi is looking for a Director of Digital & E-commerce to join our team!

Tacombi is seeking a Director of Digital & E-commerce to develop and lead our digital strategy. The right candidate is an experienced digital leader and true omni-channel thinker, who is comfortable balancing tactical execution and strategic leadership. This candidate has experience with foodservice delivery platforms, including owned and third party, and a track record of optimization. This leader will be capable of launching our CPG DTC business, and is an expert in digital marketing (including SEM), paid social, report development, agency management and team building. This leader will have the ability to recruit and manage top talent in the digital space.

Your responsibilities will include:

• Build 2022 and 3-year strategic plans, inclusive of off-premises, DTC and retailers.

• Plan through capital needs of individual plan components, inclusive of a new Tacombi App, a Customer Relationship Management (CRM) plan, a DTC site, etc.

• Identify growth opportunities, do budgetary and campaign planning, manage subsequent execution.

• Help Tacombi.com reach its business objectives by leveraging SEM, SEO, affiliate, re-marketing, direct mail, paid social and other innovative mediums.

• Grow Tacombi.com

• Acquire new customers for Tacombi.com and convert users of 3P Apps to owned channels, increasing the percent of owned v. 3P

• Improve the experience for customers using Tacombi.com and our app. Develop quantitative ways of measuring consumer satisfaction before and after changes.

• Gather and leverage data fromtakumi.com and our app to drive business decisions.

• Leverage data to gain leadership buy-in.

• Develop a plan for to complete a better on the customer relationship and enhance the customer experience through digital transactions

• Developing at the table system that enhances the customer experience, leveraging QR

• codes or other

• Work with cross functional partners in Taqueria operations and marketing to test other

• points of digital connection with customers

• Develop, build and manage Tacombi’s e-commerce and digital infrastructure and strategy to drive a seamless consumer experience.

• Launch Vista Hermosa DTC site with retail products and unique to DTC innovation

• Launch and manage Amazon business for Vista Hermosa

• Launch DTC offering for Tacombi.com, potentially leveraging our Taquerias for fulfillment

• Lead strategy and execution of all brand paid advertising on search and social platforms, including Facebook, Instagram, YouTube, and search engines.

• Full P&L responsibility, including budget, hitting sales targets and maintaining bottom line targets.

• Lead email marketing and customer lifecycle programs, including subscription acquisition, retention/reactivation programs and loyalty building communications across all digital channels.

• Support creative production and planning with our internal brand and design teams by providing a constant feedback loop on performance and collaborating on new ideas to iterate and text messaging

• Ensure proper collaboration between IT, Marketing, Creative and other cross-functional teams to deliver on eCommerce and Digital sales and performance objectives

You should have:

• An In-depth understanding of e-Commerce business models and how to drive e-commerce sales through innovative, effective and cost-efficient marketing/merchandising programs and strategies

• Experience selecting and managing vendor partnerships

• A consumer-centric mindset—you’ll learn the Tacombi consumer and make decisions through that lens

• Proven ability to develop strategic plans independently while enlisting support cross-functionally

• A partnership mentality—to work closely with marketing, design, sale sales and finance

• Entrepreneurial and creative solution oriented mindset, with the ability to flex and help marketing and sales partners

You are:

• Driven to make your work and the output of your team better each day

• A self-starter with an entrepreneurial spirit, who is hungry for wins

• An entrepreneur who takes ownership for results and how those results are achieved

• A high achiever who is constantly striving to step up your game and learn new skills

• One who takes initiative and demonstrates resourcefulness as a self-starter

• Adaptable and ready for anything that comes your way; possessing strong critical thinking skills

• Comfortable in a fast-paced environment where change is a constant

• Driven, analytical and detail oriented

• Passionate about collaborating cross-functionally to drive business change, even when it’s difficult

• Flexible with ability to shift as priorities do

• An “always on” sense of urgency; must be able and willing to work flexible hours and tackle needs as they arise

• Genuine in your desire to help build bridges to Mexico, committing to authentically sharing the tradition and history of Mexico through great cuisine and hospitality.

Why Tacombi:

• We strive to build a culture driven by our values.

  • Adventure: You welcome the unknown and thrive in a growing environment

  • Fellowship: You love working with a team in service of one another and the community

  • Resourcefulness: You think creatively and get more done with less!

• We care about our team members' health, wealth, and overall well-being.

  • Medical, dental and vision benefits for all full time employees

  • HSA/FSA available for pre-tax healthcare expenses

  • Retirement savings via a 401K

  • Pre-tax commuter benefits

• We know that your quality of life matters.

  • Sick days

  • 10 company holidays

  • Vacation

  • While we ask all employees to join us in the HQ office (The Oficina), we allow for flexibility to match your working style and needs.

• We want you to grow with us.

  • If you can help us find Tacombi talent, we’ll show our appreciation and reward you with a referral bonus.

  • Build your future along with ours. We invest in training and development to support team growth.

• We love tacos.

  • Sharing authentic Mexican taco culture means knowing it. Eat tacos every day, on us!