Marketing Lead

Marketing Lead

ATW Corporate HQ - Addison, TX 75001

Job Overview

Marketing Lead, Retail

This role owns the planning and execution of marketing programs that drive traffic and sales across retail channels, with a primary focus on our Big Tex Trailer World channel. This position is accountable for turning strategy into action by building plans and driving execution across teams. This role is expected to own and execute the plan to results. This role supports broader marketing initiatives across the business, contributing to product launches and cross-brand programs as needed.

Key Responsibilities

Retail Marketing Ownership

• Own the development and execution of Trailer World marketing plans, working in partnership with leadership to define priorities and approach
• Translate strategy into clear, actionable plans that drive traffic and sales at the store level
• Own performance of retail marketing programs, including defining KPIs, building dashboards, and using data to drive traffic, conversion, and sales growth
• Ensure consistent messaging, promotions, and execution across locations
• Monitor performance and identify opportunities to improve results
• Work directly with store teams to ensure campaigns are implemented correctly

Campaign Planning & Execution

• Build campaigns with clear objectives and measurable outcomes
• Develop timelines, coordinate assets, and align internal teams (creative, digital, product, sales)
• Ensure work is delivered on time, meets brand standards, and shows up correctly in market
• Maintain visibility across projects, clearly communicating status, next steps, and risks
• Identify issues early and resolve them quickly to keep work on track

Marketing Execution & Launch Coordination

• Lead execution of product launches and key marketing initiatives across retail channels
• Ensure retail and dealer channels are aligned and ready to support launches and campaigns
• Drive work from initial plan through full in-market execution without gaps

Education – Experience Required

Bachelors Degree in Marketing preferred; High School diploma or GED equivalent required

Three to six years marketing experience, preferably in retail, dealer, or multi-location environments

Strong understanding of marketing fundamentals, including segmentation, positioning, and go-to-market planning

Ability to translate strategy into execution that drives traffic and sales

Proven ability to manage multiple projects and deadlines

Strong organizational and follow-through skills

Clear and professional communication

Ability to work independently and take ownership of outcomes