Social Media Editor, NYT Cooking

The

mission

of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

NYT Cooking is looking for a Social Media Editor with strong writing skills, sharp strategic instincts, an eye for visuals and a love of food to join our interdisciplinary, fast-growing team. You will be the day-to-day voice of NYT Cooking across our most visible social platforms, including Instagram, TikTok, Facebook and more. You will own the daily execution of our social strategy, building and publishing a high volume of engaging feed posts, Reels and TikToks. You will pair food photography and video with sharp, compelling copy that inspires people to cook and ultimately drives audiences to the NYT Cooking app, website, newsletter and other properties. This is an in-office position based in New York City and includes regular attendance in the office four days each week. Responsibilities: Build, schedule and publish a high volume of daily content, including 6-10 Instagram feed posts and 3-5 short-form videos (Reels, TikToks).

Write sharp, engaging captions and on-screen text. Workshop headlines and copy with senior editors to ensure everything published reflects the smart, accessible and entertaining voice of NYT Cooking.

Select, crop, and optimize food photography for social feeds. Add text, graphics and layout elements to posts using design platforms like Figma.

Optimize videos for social publication by adding text, closed captions and music/audio.

Be an expert on the competitive landscape: Keep a constant pulse on culture, trends and emerging formats and platforms.

Foster community by actively engaging with our followers in the comments; translate conversations happening on our social platform into actionable, relevant content and product ideas.

Help build a smart approach to our presence on smaller and emerging platforms such as Reddit, Pinterest and WhatsApp as necessary.

Actively participate in regular social promo meetings, brainstorming creative ways to visually package and promote upcoming recipes, articles, videos and seasonal tentpoles.

Work towards follower and engagement goals on social accounts; use analytics to make informed strategic decisions. Interpret data and signals to know what content is the right fit for what audiences at what time (holidays, seasonality, trends).

Track engagement rates, growth statistics, reader responses and other metrics to inform content strategy. Regularly communicate these data points to the editorial team, translating them into actionable takeaways that shape future storytelling

Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

You will report to the Assistant Editor, NYT Cooking.

Basic Qualifications: 5+ years of experience working as a social media editor or manager for a brand or publication, with direct experience running high-follower Instagram and TikTok accounts.

Exceptional editorial judgement and copywriting skills, with the ability to write clearly, concisely, and in a distinct, engaging voice.

Hands-on experience with social scheduling platforms, graphic design platforms like Figma and database platforms like AirTable.

Fluency in digital analytics software, such as Dash Social, ManyChat, Facebook Insights, NewsWhip and Google Analytics.

Experience with all mainstream and some emerging social channels.

Preferred Qualifications: A strategic mind with a bend towards testing and iterating to find what resonates with various audiences.

Functional cooking knowledge or culinary experience, and a love of cooking and recipes.

A commitment to collaboration and collegiality.

Willingness to learn new skills and pitch in when needed to accomplish the goals of a small team.

A deep passion for food, cooking and the mission of The New York Times.

#LI-Hybrid This position is represented by the NewsGuild of NY. Additional Compensation and Benefits: For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. For roles outside of the U.S., information on benefits will be provided during the interview process. REQ-020698 The annual base pay range for this role is between: $113,945.85—$115,000 USD Candidate Use of GenAI Tools: We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process. If you’re an engineering candidate, we’ll let you know what specific GenAI tools you are permitted to use for your technical assessment. The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email View email address on click.appcast.io. Emails sent for unrelated issues, such as following up on an application, will not receive a response. For information about The New York Times' privacy practices for job applicants, click here. Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times. If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at View email address on click.appcast.io. You can also file a report with the Federal Trade Commission or your state attorney general.