Marketing Director

Job Description

Job Description

Company Description

At Wright Physical Therapy, our purpose is to  Inspire others to create a life of joy.

Founded in Idaho in 2008, Wright PT was built on the belief that healthcare can be different. We believe healing is about more than reducing pain, it is about helping people return to the activities, relationships, and experiences that matter most. Every day, we help our patients get to the root of their pain so they can live fully.

Today, Wright PT serves communities across Idaho and Utah through a culture centered on an  Aligned and Joyful Team . We believe extraordinary organizations are built by selecting team members we're energized to grow with, investing in high-impact mentorship, creating crazy-good patient experiences, and immersing ourselves in the communities we serve. Together, these principles create momentum that strengthens our team, patients, and organization.

Our Core Values of  Have Uplifting Fun, Learn Grow Repeat, Charity Never Fails, Family is Central, Add Value Every Day, and Be Filled with Gratitude  guide how we serve, lead, and expand. They shape our decisions, our relationships, and our commitment to excellence.

We are passionate about developing leaders, creating meaningful careers, and making a lasting impact in the communities we call home. We believe light spreads light, and when people unite around a shared purpose, extraordinary things happen.

If you are energized by growth, service, and the opportunity to be part of something bigger than yourself, we'd love to meet you.

Job Description

As Marketing Director, you will lead the strategy, storytelling, campaigns, events, digital presence, and brand stewardship that make Wright PT the trusted choice for patients, providers, employers, and communities. You'll blend creativity with accountability, building awareness, generating demand, and ensuring every touchpoint reflects who we are and what we stand for.

This role is anchored at our Twin Falls, Idaho administrative office, with a minimum monthly in-person presence there to stay closely connected to our brand, leadership, and core team. Because great marketing in healthcare starts with what's actually happening on the clinic floor, this role also requires regular visits to clinics within the candidate's region to stay close to the patient experience, build relationships with clinic teams, and ensure our brand and culture show up consistently everywhere we serve.

We're open to candidates located in Twin Falls, Idaho Falls, or Boise who are willing and able to commute to Twin Falls as needed and travel regionally to clinics.

We're Looking For Someone Who:

• Thinks strategically and executes relentlessly
• Loves both creativity and data
• Can build brands, not just campaigns
• Leads with humility, optimism, and ownership
• Thrives in a fast-growing, mission-driven organization
• Is energized by helping others succeed

You'll Lead:

• Brand strategy and integrity across all channels
• Digital marketing, advertising, SEO, and social media
• Community events, promotions, and public relations
• Marketing budget management and ROI optimization
• Patient acquisition and referral growth initiatives
• Partnerships that strengthen Wright PT's presence and impact

Qualifications

• 5+ years of marketing leadership experience with a demonstrated record of driving growth and brand impact.
• Proven expertise in digital marketing, customer acquisition, lead generation, and marketing analytics.
• Strong business acumen with experience managing budgets, measuring ROI, and making data-driven decisions.
• Demonstrated success leading teams, agencies, and cross-functional initiatives to achieve strategic objectives.
• Exceptional communication and storytelling skills with the ability to inspire action across diverse audiences.
• Alignment with Wright PT's purpose, mission, and Core Values, with a passion for serving patients, communities, and team members.

Characteristics of an Ideal Candidate:

• Strategic thinker who also loves execution
• Builder mentality with strong ownership and accountability
• Creative problem solver who embraces innovation
• Collaborative leader who develops and elevates others
• Passionate about creating meaningful impact in patients' lives and the communities we serve
• Energized by growth, continuous learning, and helping others succeed

Additional Information

Benefits:

• Comprehensive medical insurance plans - HSA and PPO Options
• Dental and vision insurance
• Paid time off, holidays, and 401k
• Profit Share
• Integrated mentorship program