Experiential Copywriter — Events & Brand Activations

Description About the Team The Global Brand & Creative team within Marketing is responsible for our brand and marketing creative. From building brand awareness campaigns to designing experiences like Dreamforce, our multi-faceted team does it all. We are a collection of thinkers, makers and doers, whose sole purpose is to bring the brand to life across our incredible portfolio of work. Within this team, the Events & Experiences Creative function is responsible for how Salesforce shows up in physical spaces — from flagship events and trade shows to brand partnerships, activations, and executive experiences. About the Role Salesforce is looking for a sharp, curious, and emotionally-intelligent Copywriter to join our Events & Experiences Creative team. This is a role for someone who understands that words aren't just labels — they're the invisible architecture that holds an experience together. You may or may not have written for live events before, but what matters most is your instinct for narrative: how a headline on a banner connects to a kiosk interaction, which connects to a stage moment, which connects to a post-show email — and how all of it adds up to something a person actually feels. You know how to translate complex technology into copy that's deeply human and emotionally resonant. You know that telling a product story isn't about features — it's about what those features make possible. At Salesforce, our events are some of the largest and most ambitious brand expressions in the world. You'll write copy that lives across the full ecosystem — environmental, digital, experiential, editorial — and you'll do it with clarity, creativity, and a strong point of view. What You'll Do Write copy across the full spectrum of event touchpoints — environmental graphics, signage, digital screens, activations, stage content, CTAs, wayfinding, social, and more Build and maintain narrative coherence across an ecosystem of copy — ensuring every word, in every context, ladders up to a unified story Translate product and technology messaging into copy that feels human, accessible, and emotionally resonant — without sacrificing accuracy Collaborate closely with designers, creative directors, strategists, and producers to bring concepts to life through language Write for a range of voices and formats — from bold, punchy headline copy to longer editorial and experiential storytelling Participate in creative concepting and ideation sessions, contributing a strong copy perspective from the start Ensure copy is consistent with Salesforce brand voice and tone across all outputs Manage multiple projects simultaneously across pods, meeting deadlines in a fast-paced event environment Incorporate feedback graciously and iterate quickly — balancing creative conviction with collaborative flexibility What Experience You Have 3–5 years of copywriting experience, ideally with some exposure to brand, experiential, or integrated marketing contexts A portfolio that demonstrates narrative range — copy that builds across touchpoints, not just isolated headlines Proven ability to make complex technology or B2B subject matter feel simple, human, and compelling Strong understanding of brand voice and how to apply it consistently across diverse formats and surfaces Experience working within cross-functional creative teams — comfortable collaborating with designers and taking direction from creative leads Excellent editorial instincts: grammar, rhythm, clarity, and economy of language Ability to work across multiple projects and deadlines simultaneously without losing creative quality Events or experiential writing experience is a plus, but not required — we'll teach you the canvas if you bring the craft You Are Excited About This Role Because: You see copy as connective tissue — you instinctively think about how words work together across an experience, not just in isolation You love the challenge of making technology feel human and stories feel inevitable You want to see your words come to life at scale — on stages, in spaces, across screens, in the hands and minds of thousands of people You're energized by collaboration and thrive when you're building something with a team We Are Excited About You Because: You have a strong, clear voice — and the judgment to know when to let the brand lead You're a fast, flexible thinker who can move from conceptual to executional without losing steam You ask smart questions, take feedback well, and make the work better every round You write like a human being, even when the subject matter is anything but simple #J-18808-Ljbffr B Capital