Vice President, Marketing

Vice President, Marketing

About the Company

Pioneering provider of foodservice & healthcare software solutions

Industry
Computer Software

Type
Public Company

Employees
51-200

Specialties

• food and patient nutrition services automation
• comprehensive retail point-of-sale solution
• nutrition food labeling administration
• healthcare room service management
• and mobile- and browser-based solutions

About the Role

The Company is seeking a Vice President of Marketing to shape market positioning and turn marketing activity into pipeline, revenue, and customer retention. This hands-on, player-coach role will set marketing strategy and personally execute campaigns, while partnering across product, sales, customer success, and operations. Responsibilities include managing the marketing plan, budget, team priorities, performance measurement, and pipeline attribution; developing sales enablement and customer proof; and leading product marketing, events, brand, communications, website, and digital programs. The role will also guide market research, customer feedback, and practical AI adoption, measuring its impact on marketing productivity and results. Candidates should have at least seven years of B2B marketing experience in software or technology, with measurable results in pipeline, revenue, conversion, or retention. Required strengths include hands-on demand generation and attribution, CRM and marketing automation, analytics, complex enterprise software fluency, and the ability to demonstrate customer value. Applicants should also bring practical experience using generative AI in marketing, leading a significant marketing transformation, and measuring event ROI, along with strong cross-functional collaboration skills. Prior team management, healthcare or government marketing, and internal communications experience are advantageous; no specific education credential is stated.

Hiring Manager Title
President and CEO

Functions

• Marketing