Vice President, Marketing & Communications

Vice President, Marketing & CommunicationsLynchburg - Lynchburg, VA 24501OverviewSalary Range $135,000.00 - $160,000.00 Salary/year Position Type Staff Job Shift Full time Education Level 4 Year DegreeDescriptionVice President, Marketing and CommunicationsThe University of Lynchburg, a private, regional university in the beautiful foothills of the Blue Ridge Mountains in Central Virginia, is seeking applicants for a full-time Vice President, Marketing and Communications in the President's Office of the University of Lynchburg.Reporting to the President of the University, the Vice President, Marketing and Communications is a strategic, experienced leader responsible for building and leading a high performing function that advances the University's enrollment, brand, marketing, advertising and communications goals. The Vice President sets University wide objectives, translates data and insights into actionable strategies, develops talent and stewards' resources to deliver measurable results. In the role, you will partner across Enrollment, Alumni Relations, Athletics Advancement, Professional Development, Academic and external partners to develop integrated campaigns that support institutional priorities, strengthen brand recognition and reach, and achieve enrollment and campaign goals. This is a fully on-site leadership position based at the University of Lynchburg. Regular, in person presence on campus is required; this position is not eligible for remote work.Specific Job DutiesAs the Vice President of Marketing and Communication, you will shape how the University of Lynchburg tells its story, connects with its audiences and advances its institutional priorities. Key priorities include, but are not limited to:Lead University-Wide Marketing StrategyBuild and Lead a High-Performing OrganizationStrengthen the University BrandAdvance Digital & Data-Driven MarketingDrive Enrollment, Engagement & AdvancementLead Strategic Communications & Reputation ManagementManage Resources & Strategic RelationshipsQualificationsRequired Experience/Skills/QualificationsBachelor's degree in Marketing, Communications, Public Relations, Business or a related field10+ years of progressive marketing, communications or related leadership experience, including significant experience leading teams and enterprise-wide initiatives.5+ years of management experience, including experience hiring, developing and leading marketing or communications professionals and managers.Proven experience developing and executing strategic, integrated marketing plans tied to organizational goals and measurable outcomes.Strong business acumen, strategic thinking and decision-making skillsDemonstrated ability to lead and develop high performing teams and foster a culture of trust, excellence and continuous improvement.Exceptional written, verbal, presentation and public speaking skillsDemonstrated ability to influence, negotiate and collaborate with senior leaders and diverse stake holdersStrong project management and organizational skills, with the ability to manage multiple complex initiatives and competing priorities.High level of integrity, discretion, judgement and professionalism in managing sensitive and confidential mattersDemonstrated commitment to inclusive excellence and engaging diverse audiences.Preferred QualificationsMasters' degree in Marketing, Communications, Business Administration, Higher Education or related fieldHigher education experience, particularly partnering across Enrollment, Advancement, Alumni Relations, Athletics and academic leadershipDigital and marketing technology expertise, including CRM/advancement systems, marketing automation, analytics, paid media, and the strategic application of AI and emerging technologiesDemonstrated success leading major initiatives, such as institutional brand development, integrated campaigns, enrollment or fundraising initiatives, organizational transformation or high-profile launches.Executive communications and reputation management experience, including media relations, crisis communication, executive messaging and advising senior leaders on institutional positioning.Starting SalaryCommensurate with experience.BenefitsGenerous paid vacation, personal days, paid sick time and family leave, comprehensive insurance (medical, dental, vision, etc.) and retirement plans, flexible spending account, tuition remission, life and long-term disability insurance, and more.About the UniversityThe University of Lynchburg embraces diversity in its broadest sense. We will cultivate an inclusive, equitable, and safe campus climate grounded in mutual respect and understanding, where all members of our diverse learning community - alumni, employees, learners, visitors, and volunteers- can thrive. The University of Lynchburg is an equal-opportunity employer.