Branch Segmentation Marketing Strategy, Vice President

We are seeking to expand our team with a talented and experienced marketing strategist who will lead our customer experiences targeted to specific branch segments across our 5k branch network. Job Summary: As part of our high-profile branch transformation initiative, the Vice President of Branch Segmentation Marketing Strategy is essential to increasing the relevancy and efficacy of our marketing content and experiences. This role will identify customer and branch segment insights to help us develop new and innovative strategies while continuously evolving and optimizing existing branch marketing. In order to successfully deliver best-in-class experiences, this role will partner with agencies as well as with internal partners in Real Estate, Brand, Insights, enterprise-wide lines of business and Branch/Field Leadership. Key responsibilities include: Develop deep understanding of key branch segments through existing and new research, and identify key insights to deliver on segment priorities Create new strategies to deliver high-impact marketing for branch customers by segment Work in collaboration with internal and external partners to develop and deliver holistic program and campaign plans to deliver best-in-class marketing on time and on budget Build ongoing relationships with our lines of business to optimize the application of branch segment insights to their programs and campaigns Create and lead execution of learning agenda to measure success, identify new opportunities and ultimately develop thought leadership and best practices Develop and deliver high impact presentations with a high level of executive presence Conduct regular branch visits and use field feedback to continually improve what and how we deliver our branch marketing Identify opportunities to leverage AI to enhance our research, planning, execution and performance optimization Required Qualifications, Capabilities & Skills: 4-year degree in Marketing, Retail or Business Management 6+ years of experience in a Marketing Strategy role with strong emphasis on leveraging customer insights to drive innovation Hospitality mindset when working with partners and when delivering for customers; prioritize building meaningful relationships Able and willing to drive both highly strategic workstreams and tactical project plans Develop strong partnerships; lead through collaboration; recognized as a team player Proven ability to take initiative, influence others, and achieve results Experienced in program management and excels at managing multiple initiatives simultaneously Strong analytical, problem solving and planning skills with ability to simplify the complex Understands and applies proactive risk mitigation, manages through issues and escalates appropriately Faces facts, acts on issues quickly, removing roadblocks, eliminating unnecessary bureaucracy and learning from mistakes Excellent written and verbal presentation skills – especially for C‑suite audiences Highly proficient in Microsoft Excel and PowerPoint Preferred Qualifications, Capabilities & Skills: Highly curious and never settles for good enough Some experience in either Financial Services or Retail Proven track record of delivering end-to-end customer experience to ensure excellence throughout Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. Equal Opportunity Employer/Disability/Veterans Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most‑used digital solutions – all while ranking first in customer satisfaction. We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households. Drive new branch marketing segmentation strategy and provide program management for ongoing activations and campaigns #J-18808-Ljbffr