Social Media Design Specialist

Position Summary Capri Communities is seeking a skilled and creative Social Media & Design Specialist to support both our resident experience and public-facing brand presence. This role is responsible for designing a wide range of marketing materials, including event collateral, resident-facing templates, and digital assets for web and social platforms, while also managing and executing social media strategies across corporate channels. The Social Media & Design Specialist plays a key role in maintaining Capri’s brand identity and messaging through both visual design and digital storytelling, ensuring a consistent voice across platforms. This individual will manage multiple projects in a collaborative, fast-paced environment while planning content, supporting campaigns, and analyzing performance to enhance engagement and overall brand impact. Primary Responsibilities External Marketing Requests: Design collateral for public-facing community events, including flyers, landing page graphics, social media graphics, invitations, TV slides and signage. Community Social Media Oversight: Manage social media for external community events, including content publishing, paid advertising, brand voice consistency and training staff on the use of community business pages. Corporate Social Media Management: Oversee Capri Communities’ Facebook, Instagram, and LinkedIn accounts, sharing company initiatives, updates, blog articles and Enjoy Life content. Social Media Analytics & Reporting: Track and analyze monthly social media performance, including growth, reach, and engagement metrics, and prepare graphs and visual reports for internal meetings. Miscellaneous Design Tasks: Assist with a variety of ongoing needs, including award certificates, seasonal promotions, presentation templates, large-scale event materials and photo/file organization. Project Management & Creative Process: Collaborate with team members to brainstorm and refine creative concepts. Implement feedback and revisions effectively. Manage deadlines, ensuring ample time for internal review and approvals. Multitask efficiently in a fast-paced environment with multiple priorities. Prepare artwork for print and digital formats (CMYK/RGB, bleeds, file exports). Organize and save files appropriately within the internal server. Brand Management: Maintain Capri’s brand standards and guidelines, ensuring all marketing materials support the company’s mission and visual identity. Print Production Coordination: Assist with internal print requests for materials such as invitations, postcards and other large event needs. Communication & Collaboration: Work closely with the Creative & Marketing teams to assess design needs and deliver high-quality creative solutions. Qualifications Bachelor’s degree in Graphic Design, Visual Communication, Design Arts or a related field, or equivalent professional experience. Proven proficiency in graphic design—able to execute high‑quality work independently. Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) required. Experience managing business social media accounts across Facebook, Instagram and LinkedIn, including content planning, posting and platform best practices. Experience managing or supporting paid social media campaigns, including audience targeting, budgeting and performance optimization. Ability to track and analyze social media performance metrics and translate insights into clear reports and visual presentations. Familiarity with Canva is a plus (training provided if needed) Strong understanding of design principles, branding and typography. Experience preparing files for both print and digital production. Ability to manage multiple projects and deadlines in a fast‑paced environment. Strong problem‑solving skills and ability to develop creative solutions. Excellent attention to detail, organization and time management. A collaborative, team‑player mentality with a passion for design. Preferred skill but not required: Experience with event, candid lifestyle or headshot photography and photo editing #J-18808-Ljbffr Capri Communities LLC