Marketing Manager

Locations: Evansville, IN • Owensboro, KY • Madisonville, KY • Hopkinsville, KY

Position: Full-Time Marketing Manager

We are seeking an energetic, results-driven Marketing Manager to lead physician and provider outreach for our pain management clinics across Evansville, Owensboro, Madisonville, and Hopkinsville .

Primary Responsibilities

• Develop and maintain strong relationships with referring physicians, medical practices, hospitals, and other healthcare providers throughout the assigned markets.
• Make regular in-person visits to referring provider offices to educate them about our physicians, services, procedures, and referral process.
• Identify and develop new referral sources and business opportunities in each market.
• Increase patient referrals by building long-term relationships with primary care, orthopedic, neurology, neurosurgery, chiropractic, and other appropriate healthcare practices.
• Serve as the primary liaison between our clinics and referring provider offices.
• Follow up with existing referral sources to maintain relationships and identify opportunities to increase referrals.
• Educate offices on available pain management services and help make the referral process easy and efficient.
• Track referral activity, new accounts, provider visits, and business-development opportunities.
• Monitor referral trends and develop strategies for markets or locations where referral volume needs improvement.
• Coordinate with clinic leadership and providers on marketing priorities and growth opportunities.
• Represent the organization professionally at physician meetings, healthcare events, and community networking opportunities.  

   

   

  Qualifications

   

• Minimum of 3 years of previous experience in healthcare marketing, physician relations, medical sales, or healthcare business development required.

• 5+ years of experience in physician outreach or healthcare business development preferred.
• Prior experience developing relationships with physicians, medical practices, referral coordinators, and healthcare organizations strongly preferred.
• Existing relationships with referring provider offices in Evansville, Owensboro, Madisonville, and Hopkinsville are a significant plus.
• Demonstrated ability to generate new referral sources and grow referral volume .
• Strong communication, relationship-building, presentation, and negotiation skills.
• Self-motivated and comfortable making frequent face-to-face visits to medical offices.
• Strong organizational skills with the ability to track outreach activities and follow up consistently.
• Must be willing to travel regularly throughout the assigned markets.

What We’re Looking For

This is not primarily a digital or social-media marketing position. We are looking for someone who enjoys being out in the community, meeting physicians and office staff, developing referral relationships, and generating new business .

The ideal candidate will take ownership of the assigned markets and be accountable for growing referral volume and expanding our network of referring providers .