Product Owner, Digital Customer Engagement

Valley is building a digital growth engine as we approach our 100th anniversary, and this

role sits at the center of it. As Product Owner of Digital Customer Engagement, you will own

the design, delivery, and performance of every message a customer encounters inside our

online and mobile banking platforms.

This is a hands-on builder role with direct accountability to business outcomes: digital

sales, product adoption, and customer satisfaction. You will define how Valley speaks to its

customers at their most frequent touchpoints, own the rules and decisioning logic that

govern what they see, and continuously improve performance through structured testing

and iteration.

You will work as a peer alongside Marketing and Technology; Marketing brings campaign

intent and brand voice and Technology builds and maintains the platforms. You own what

goes in them, when, to whom, and why. You will also work closely with Valley’s other digital

product owners, whose features and capabilities will be among the most important you

promote. They will own what gets built while you will own how customers discover, adopt,

and engage with it inside the platform.

What You'll Own

In-App Messaging Execution and Optimization You will build, launch, and optimize Valley's

in-app messaging across all digital surfaces, spanning banners, cards, interstitials, coach

marks, and inline contextual prompts. You will own the configuration, targeting logic, and

suppression rules within our messaging platform, maintain a prioritized backlog, and

deliver improvements through regular release cycles. A/B and multivariate testing is a core

part of how you work, not an occasional project.

Proactive Opportunity Identification: You will not wait for the business to bring you

messaging ideas. You will continuously analyze customer behavior, product penetration,

feature adoption gaps, and lifecycle signals to identify where targeted messaging can move

a business KPI, then build the case and drive it. Your roadmap should reflect your own point

of view about where the digital channel can create the most value, informed by data and

pressure-tested with stakeholders. The pipeline of opportunities you develop is as much a

measure of your performance and the results you deliver.

Decisioning and Governance You will own the rules that determine what a customer sees,

how often, in what sequence, and through what format. This includes message fatigue

thresholds, audience segmentation, lifecycle trigger logic, and the intake process for all

internal teams requesting digital placements. You will make and defend prioritization calls

when competing requests exceed available inventory. You will remove underperforming

messages as readily as you launch new ones.

Performance Accountability Every message type you own will have a defined KPI. You will

track and report on contribution to digital cross-sell conversion, feature adoption, and

customer satisfaction, and you will be expected to show improvement over time. This is not

a volume role. It is an outcomes role.

Partnership with Marketing You will co-build Valley's digital messaging capability alongside

Marketing, a discipline that is new to both teams. You own the digital execution,

governance, and performance side. Marketing contributes brand voice, content, and

campaign thinking. You are the accountable voice for what the digital surface carries at any

given time and bring the channel perspective into planning early.

Partnership with Technology You will participate in agile planning cycles as a product

owner, bringing clearly defined requirements, acceptance criteria, and business context.

You hold the business decisions within this domain and are accountable for outcomes

once capabilities are live.

Compliance and Content Governance You will build and maintain clear review workflows

for all message types, particularly those carrying disclosures, regulatory language, or

product claims, enabling Valley to move quickly while meeting its compliance obligations.

What You Bring

• 5+ years of experience in digital product management, CRM, or in-app

personalization, preferably in financial services or a similarly regulated environment

• A track record of owning outcomes (conversion, adoption, satisfaction), not just

shipping features or running campaigns

• Hands-on experience with messaging or personalization platforms such as Braze,

Salesforce Marketing Cloud, Pega, or equivalent

• Strong analytical instincts with the ability to design experiments, interpret results,

and iterate with confidence

• Experience managing intake and prioritization across multiple stakeholder groups

with competing priorities

• Comfort operating in a lean environment where you are expected to do the work, not

just direct it

• Ability to influence without authority across Marketing, Technology, and business

line partners

What Success Looks Like in Year One

• A messaging framework with clear rules, intake process, and governance model

operating in practice

• Valley's first proactive marketing, cross-sell, and personalized insights program live

in the digital channel

• Measurable lift in digital cross-sell conversion attributable to in-app messaging

• A live testing cadence with at least one learning cycle completed per quarter

• Stakeholder confidence reflected in a clear, trusted prioritization process

Location: New York, New York