Vice President of Sales, Appraisal & Tax

DescriptionThe Vice President of Sales is responsible for leading Tyler’s Appraisal and Tax sales organizations to drive recurring revenue growth, customer retention, and market expansion. This leader is responsible for achieving annual revenue targets exceeding $10 million through new customer acquisition, customer expansion, and retention across the Appraisal Services and Technology portfolios.This leader oversees the outside sales and solution consultant team of approximately 10 people. The role requires a highly engaged and hands-on sales leader who builds accountability, strengthens execution discipline, develops leaders, and creates a high-performance culture while maintaining strong visibility into customers, opportunities, and sales execution.In addition to leading the commercial organization, the Sales VP partners closely with Marketing to shape and execute market messaging, demand generation strategy, and go-to-market initiatives. This role also collaborates extensively with leaders across Application Support, Technical Support, Professional Services, Training, Product Management and Product Development, to ensure strong customer outcomes, effective market positioning, and sustained retention.ResponsibilitiesRevenue Growth & Sales LeadershipResponsible for driving recurring revenue growth, market expansion, forecasting accuracy, and sales execution across the Appraisal Services and Technology portfoliosOwn recurring revenue growth performance across the Appraisal and Tax software portfolio, including new customer acquisition, expansion revenue, and retentionDevelop and execute annual and quarterly sales strategies aligned with company growth objectivesEstablish sales targets, pipeline expectations, forecasting discipline, and performance metrics across all commercial functionsMaintain governance over deal qualification to ensure opportunities pursued are a strong strategic and operational fitSupport strategic modernization initiatives that drive recurring revenue growth, customer adoption, and long-term platform evolutionLead forecasting accuracy, pipeline inspection, deal progression, and revenue attainment reviewsEstablish and maintain high standards for CRM data quality, pipeline hygiene, forecasting accuracy, and sales process adherencePersonally engage in strategic opportunities, executive-level customer relationships, and high-value deal negotiationsDrive disciplined sales execution through consistent operating cadence, accountability, and performance managementDrive cross-sell and expansion opportunities across the broader Tyler portfolio by partnering with peer sales organizations and supporting One Tyler go-to-market alignmentLead strategic initiatives that expand recurring revenue opportunities, strengthen competitive positioning, and open new growth marketsIdentify emerging growth opportunities, adjacent markets, and competitive threatsTeam Leadership & Organizational DevelopmentResponsible for building, developing, and leading a high-performing commercial organizationDevelop and coach sales leaders, building leadership capability, succession plans, and organizational depth across the commercial organizationLead and develop a commercial organization of over 10 team members across Inside Sales, Field Sales, and Solutions EngineeringBuild a culture of accountability, urgency, and collaborationEstablish organizational structures, role clarity, and accountability across the commercial organizationEstablish clear performance expectations and hold leaders accountable for achieving sales, pipeline, forecasting, and customer engagement objectivesDevelop territory plans, quota assignments, account coverage strategies, and resource allocation models that support growth objectivesRegularly evaluate territory assignments, quota allocation, account coverage, and organizational capacity to ensure alignment with market opportunity and business objectivesDrive sales process standardization and operational rigor across all commercial functionsEnsure sales professionals and sales leaders have the training, tools, resources, product knowledge, and coaching necessary to effectively engage customers and achieve business objectivesDrive continuous improvement in proposal quality, sales process effectiveness, and commercial executionCustomer Retention & GrowthResponsible for strengthening customer retention, expansion, executive relationships, and long-term account growthPartner with customer-facing teams to strengthen retention, customer satisfaction, and expansion opportunitiesEnsure commercial engagement strategies support customer success and long-term account growthWork cross-functionally with at-risk accounts to improve outcomesDevelop executive engagement strategies for strategic customers, prospects, and partners to strengthen retention, expansion, and new business opportunitiesMarketing & Go-To-Market StrategyResponsible for aligning market positioning, demand generation, and commercial execution to support growth objectivesPartner closely with Marketing leadership to define and execute messaging strategy, demand generation initiatives, campaign priorities, and market positioningEnsure messaging reflects customers’ needs, market dynamics, product differentiation, and competitive realitiesProvide market intelligence and field feedback to improve campaign effectiveness and sales conversionAlign sales execution with product launches, campaigns, and strategic growth initiativesSolutions Engineering LeadershipResponsible for maximizing the effectiveness of the Solutions Engineering function and ensuring technical sales engagements clearly communicate customer value and product differentiationEnsure demonstrations effectively communicate customer value and competitive differentiationEstablish feedback loops between Solutions Engineering, Product Management, Professional Services, and SupportRegularly review demonstration quality, messaging consistency, and sales engineering effectivenessSupport launch readiness and field enablement for new products and capabilitiesEnsure Solutions Engineering resources are aligned to strategic opportunities, product priorities, and revenue objectivesCross-Functional LeadershipResponsible for aligning sales execution with customer outcomes, product strategy, and operational readiness across the organizationAlign go-to-market execution with Product Management, Product Development, Professional Services, Support, and Marketing prioritiesImprove handoffs between sales and implementation/support teamsEnsure customer feedback informs product strategyCoordinate strategic account strategies across departmentsEnsure proposed solutions accurately reflect product capabilities, implementation realities, and customer success considerationsSupport successful commercialization of new products, capabilities, and strategic initiativesQualificationsSignificant experience leading enterprise software sales organizations, including multiple years in senior sales leadership roles with responsibility for revenue growth, forecasting, talent development, and organizational performance.Demonstrated success scaling recurring revenue businesses and consistently exceeding growth targetsStrong understanding of the public sectorExperience managing field sales, business development, and/or pre-sales engineering organizationsExperience leading geographically distributed teams across multiple regions and functionsStrong executive presence with experience leading strategic customer engagements, executive relationship management, and complex negotiationsStrong analytical and data-driven decision-making skills, including forecasting, pipeline management, performance analysis, and strategic planningExperience establishing forecasting discipline, CRM data quality standards, and sales process rigor across a commercial organizationExperience partnering closely with Marketing on messaging, demand generation, market positioning, and go-to-market executionProven ability to lead through influence and drive alignment across cross-functional teams within a matrixed organizationExceptional leadership and talent development skills, with a track record of building high-performing teams and developing future leadersStrong verbal and written communication skills, with the ability to build credibility and influence at all levels of an organizationLeadership CompetenciesThe successful candidate will demonstrate:Drive for Results - Consistently delivers strong business outcomes through disciplined execution and accountabilityStrategic Agility - Balances immediate revenue objectives with long-term market positioning and organizational growthPeople Leadership - Builds high-performing teams through coaching, clarity, development, and accountabilityCollaboration & Partnership - Works effectively across departments to drive shared success and customer outcomesExecutive Communication - Communicates clearly and credibly with customers, executives, peers, and team membersCustomer Focus - Maintains strong awareness of customer needs, market expectations, and retention driversTravel Expectations - Regular travel for customer meetings, industry events, internal leadership meetings, and team engagement