Social Media Strategist, College Study

Position Social Media Strategist, College Study Reports to Director, Content, College Study Department Marketing, College Enrollment Location Remote U.S. Who We Are CIEE is a nonprofit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help people develop skills for living in a globally interdependent and multi-cultural world. Why Work With Us You will change the world. CIEE builds bridges between people, countries, and cultures. We help young people participate in high-quality international exchange and study abroad programs that bring the world together. We change lives, our alumni change the world. Be part of the change! You will receive a competitive total rewards package. CIEE provides all employees with exceptional benefits offerings that increase total compensation by up to 25%. Our top-tier benefits include: Paid time off and Parental leave Gym Reimbursement Program Employee Assistance Program Short-term & Long-term Disability 6 floating Fridays (based on our eligibility rules) CIEE Study Abroad and TEFL Program discounts 403(b) Retirement Plan with employer contribution Insurance Coverage (life, travel, medical, dental and vision) Flexible Spending Accounts/Health Savings Account (medical and dependent) Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness) You will be part of a fast-paced, international, and collaborative team of professionals. CIEE operates the largest nonprofit network of study abroad locations, with facilities and staff in over 30 countries. Additionally, we help international participants from over 140 countries come to the USA each year. Committed to excellence and solving whatever problem the world throws at them, CIEE professionals work on international teams, and are dedicated to advancing our 80-year-old mission to make the world a more peaceful place. Who You Are A successful candidate will ensure strategic alignment of social media content with the organization’s marketing and business priorities. Additional they will create and manage content for the CIEE Study Abroad handle across Instagram and TikTok with a focus on reach and engagement with our key audiences. They will coordinate with internal departments, particular across our 45+ centers, to support a clear and cohesive content strategy. This role will own social strategy from end-to-end: from trend forecasting and content planning to performance optimization and ambassador/influencer ecosystems. What You’ll Do Maintain a comprehensive social media calendar with publish information, including by channel, that’s accessible across the larger marketing team. Manage social listening platform for CIEE Study Abroad’s primary social media channels, including responding/engaging with posts as appropriate and/or escalating questions/comments as needed. Track mentions of CIEE Study Abroad across social media by hashtag as well as across center locations. Create and share relevant, engaging content aligned to the CIEE Study Abroad brand and designed to reach prospective college students. Ensure alignment with brand tone and voice. Review engagement reports across to evaluate what types of content types or delivery channels perform best and share/implement those recommendations as appropriate. Support integrated marketing campaigns from a social media perspective by recommending and implementing social media strategies informed by data, metrics and best practice. Maintain social media guidelines and best practices handbook to support CIEE Centers. Track and measure key metrics to evaluate success and impact against student enrollment goals. Scale ambassador and influencer programs by driving referral-based growth through social-driven initiatives. Explore new content strategies and distribution channel, including testing opportunities, as part of the content marketing team. Remain up-to-date on best practices in content and social media marketing. What You’ll Bring Professional experience with social media platforms, specifically Instagram and TikTok, on behalf of a consumer brand, preferably in the education space. BS in Communications, Marketing, New Media, Social Media or related degree/field. Experience with social media management or monitoring tools such as Hootsuite, Sprout Social, Google Analytics, Later or other similar tools. Working knowledge of Adobe Creative Suite (InDesign, Photoshop, etc.), Microsoft Office and/or Canva. Keen sense of creativity and brand alignment. Superior multitasking and critical thinking skills. Excellent troubleshooting, problem solving and follow-through skills. Strong written and verbal communication skills. Demonstrable writing / content experience that connects with student audiences. Ability to manage to deadlines with a sense of urgency. Basic video creation, production, and/or editing a plus. The Ideal Candidate Will Possess A minimum of 2 years of relevant experience. Desire to grow and develop personally as well as within our department and our Company. High level of self-awareness and the ability to adapt to changes in the business. Study Abroad or international travel experience. Ability to embrace CIEE’s Core Values (Excellence, Integrity, Respect, Inclusion and Problem Solving) and culture. CIEE believes that professionals with varied backgrounds bring unique approaches and ideas to solving problems and advancing our mission to bring the world together. Qualified candidates from underrepresented groups are strongly encouraged to apply. Due to federal regulations and CIEE policies, a background check, reference check, and education and employment verification will be conducted as conditions of employment. #J-18808-Ljbffr