Direct to Consumer Category Business Director

Hallmark Ecommerce Strategy Leader

At Hallmark, we're transforming how customers discover, shop, and engage with our products online. Hallmark Digital leads the company's direct-to-consumer ecommerce strategy, creating seamless experiences that connect inspiration, content, products, and customer relationships across Hallmark.com and related digital platforms.

Our team brings together merchandising, content, analytics, digital experience, and operations to create engaging shopping experiences that drive growth while helping people build and celebrate meaningful relationships every day.

We're looking for a strategic, customer-focused leader to build, grow, and lead best-in-class direct-to-consumer businesses across key Hallmark categories.

In this role, you'll shape the vision and strategy that brings Hallmark's products and brand to life online. You'll lead a team of digital merchandising professionals while partnering closely with Marketing, Product Management, UX, Analytics, Content, and Fulfillment teams to create shopping experiences that are intuitive, engaging, and highly relevant for our customers.

Success in this role means balancing long-term strategy with day-to-day business performance. You'll leverage customer insights, market trends, data, and innovation to drive ecommerce growth, enhance customer experience, and deliver strong business results.

This is an exciting opportunity for a leader who enjoys building teams, developing strategy, influencing across functions, and driving measurable business impact.

Key Responsibilities include:

• Lead and Develop High-Performing Teams
• Define and Execute Ecommerce Strategy
• Drive Data-Informed Growth
• Partner Across the Organization
• Shape Content & Customer Experience
• Deliver Financial Results

Basic Qualifications include:

• Bachelor's degree in business, Marketing, Finance, Management, Product Development, or a related field and/or equivalent professional work experience.
• 5+ years of experience in ecommerce, digital business, product development, merchandising, marketing, or a related area.
• Experience leading and developing teams.

Preferred Qualifications include:

• 7+ years of progressive business leadership experience.
• Strong background in product, brand, or digital marketing, ideally within consumer products or retail environment.
• Experience translating customer insights and market trends into successful business strategies.
• Proven success driving revenue growth and profitability through product commercialization and digital experiences.
• Experience leading digital product, ecommerce, or user experience initiatives.
• 3+ years of experience managing high-performing teams.
• Demonstrated ability to develop and execute multi-year business strategies.
• Experience in product management, product development, customer engagement, and ecommerce growth.

Additional Details include:

• This position offers a hybrid work arrangement, giving you the best of both worlds: collaborating in person at Hallmark headquarters Kansas City, MO and enjoying the flexibility of working remotely. Some team meetings are in person.
• This role is eligible for Hallmark's Annual Incentive Plan. More information will be shared during the interview process.
• Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit-based increases, aligned with individual and company performance.
• In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.

Now's your chance to embrace a future with Hallmarkjust follow the instructions below to apply. You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.

For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That's why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here. Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark's second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!

When you join Hallmark, we will go out of our way to make you feel like part of the team, even in a remote/hybrid work environment. In the day-to-day, we'll make the best use of the skills and talents you already have. We'll also give you leadership opportunities and show you multiple potential pathways to future success.

Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We're seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectiveslike yours.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.