Beverage Activation Specialist

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you!

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website;

Requisition ID: 19405

Remote Work Available: No

Job Title: Beverage Activation Specialist

Business Unit: Transformation

Location: Florida (Must live in Destin/Panhandle area)

FLSA status: Hourly Non-exempt (Part Time)

Reports To: Beverage Sampling Manager

Pay Rate: $20.00 per hour

Role Summary

The Beverage Activation Specialist is a field-based role supporting Trulieves growing beverage business. This position focuses on execution in-market, including beverage sampling, merchandising, shelf stocking, and events, while working closely with Sales Activators to support sales goals and brand visibility. The Beverage Activation Specialist position is an ideal role for someone who enjoys being in the field, working at events, and bringing brands to life at retail.

Responsibilities

Team leadership and development

• Execute beverage samplings at off-premise retail locations
• Support merchandising and shelf stocking to improve visibility and availability
• Execute beverage sampling and brand activations at events, festivals, and promotional activations
• Set up and break down sampling displays and POS materials
• Engage consumers and represent the brand in a professional, approachable way
• Complete post-event recaps and feedback
• Travel regularly within your assigned region to support field needs

QUALIFICATIONS

• Field marketing, brand ambassador, retail, or merchandising experience preferred
• Beverage, cannabis, or CPG experience is a plus, but not required
• Comfortable and competent working independently in the field
• Reliable, organized, and professional in retail environments
• Must be at least 21 years of age and possess a valid drivers license.
• Willingness to Travel as needed to support business and team goals.
• Regular evenings and weekends are expected (event-heavy role)

PHYSICAL REQUIREMENTS & WORK ENVIRONMENT

While performing the duties of this job, the employee is:

• Frequently required to move/traverse throughout entire facility, including tight spaces; standing and being on feet for extended periods.
• Accurately communicate and exchange sensitive information and ideas with others, including members of the public; observe/inspect details at varying ranges; operate computing devices.
• Frequently required to manipulate objects of varying sizes and weights (e.g., products, packaging, tools): push/pull objects up to 40 lbs; lift/carry/position objects up to 40 lbs.; ascend/descend stool/ladder/steps; position self and/or objects at floor level (e.g., crouch, stoop, kneel, crawl).
• Must have visual and auditory acuity with or without aids to perform all functions of the position.
• Occasionally required to remain in a seated position.

Trulieve job description is not designed to contain all activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

WORK SCHEDULE

Up to 30 hours weekly with flexible hours (hours will vary based on market activity) and travel as needed. Must be available to work evenings, weekends, and holidays. Travel up to 90% of work schedule to support the needs of the business .

Equal Opportunity Employer - Trulieve Supports a Drug Free Workplace

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.