Director, Global Marketing Operations

Summary VIAVI (NASDAQ: VIAV) has over 90 years of technical innovation and a portfolio of equipment, software and systems that help clients plan, deploy, certify, monitor and optimize networks for mobile, service providers, large businesses, and data centers. VIAVI also leads optical security by bending light to protect currencies and deliver safety and performance solutions for consumer electronics and spectrometry. We are the people behind the products that keep the world connected—at home, school, work, and everywhere in between. VIAVI employees support customer success and welcome people who bring their best to question, collaborate and drive solutions that delight customers. Job Summary The Director, Global Marketing Operations serves as the strategic and operational leader for the company’s marketing automation ecosystem and corporate website. This role oversees platforms, processes, and teams that use AI to power digital engagement, lead generation and marketing execution. The director drives continuous performance improvement across marketing, establishes compliant data‑driven practices, optimizes workflows and maximizes marketing investment impact. Responsibilities Lead and mentor a senior digital marketing team managing marketing automation, platform integration and the corporate website. Provide vision and leadership to fully utilize AI technology to drive operational efficiency and performance. Own strategy, governance and optimization of marketing automation processes to improve lead flow, campaign execution and operational efficiency. Oversee the corporate website and web team, ensuring a high‑quality user experience for customer research, engagement and conversion. Develop and implement digital experience strategies that convert online prospects into marketing‑qualified leads. Drive performance‑based management practices to set goals, track KPIs, report outcomes and improve ROI across digital initiatives. Collaborate across organizational boundaries to enhance cross‑functional processes and align with business objectives. Leverage data management, analytics and visualization tools to guide decision‑making and optimize digital performance. Communicate strategies, objectives and implementation plans clearly to stakeholders at all levels. Qualifications Experience managing senior technical teams responsible for cloud‑based digital platforms, including marketing automation and website operations. Hands‑on experience with modern marketing technologies such as marketing automation systems, CRM platforms and AI‑enabled website tools. Strong data management and analytical skills; proficiency in Excel, Access, Tableau or similar. Proven ability to drive cross‑functional collaboration to improve processes and achieve shared business outcomes. Demonstrated success implementing data‑driven performance management initiatives, including goal setting, KPI tracking and continuous improvement. Exceptional communication skills for conveying complex strategies to diverse audiences. 10+ years of B2B digital marketing experience, with at least 3 years managing digital marketing professionals. Bachelor’s degree in marketing, business or technology preferred. Benefits VIAVI offers a competitive benefits package that includes paid time off, health, life and disability insurance, 401(k), and a bonus program. Equal Opportunity Statement VIAVI Solutions is an equal opportunity and affirmative action employer – minorities/females/veterans/persons with disabilities. Salary Pay range: $136,500 – $253,500. Exceptional qualifications, experience and location may impact salary. #J-18808-Ljbffr VIAVI Solutions