user acquisition manager for US degree programs

Описание: TripleTen is an online coding bootcamp that teaches coding and data analysis skills for tech industry jobs in the US, Latin America, and Brazil. Its research-based learning method aims to help students find employment in the tech industry, with a 100% money-back guarantee and an 87% employment rate among its 6K+ graduates. Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ Задачи: Launch paid acquisition from scratch for new online master’s degree programs offered in partnership with US universities Own acquisition strategy, budgets, and hands-on campaign execution, primarily through Meta Ads; test and develop Google Ads and YouTube Build, test, and scale acquisition funnels for a high-ticket B2C product, from the first ad impression through qualification, consultations, and enrollment Optimize for qualified prospects and customer acquisition cost using CRM data, sales call transcripts, and funnel conversion rates Develop and rapidly test hypotheses around audiences, messaging, offers, creative formats, and landing pages; scale effective approaches and stop ineffective ones Turn audience research and competitor insights into actionable creative briefs; work with the team and external partners to produce and iterate on ads and landing pages Set up advertising accounts, pixels, conversion events, and campaign tracking, with support from analytics and engineering teams where needed Work closely with Sales to improve lead quality and build a qualified waitlist ahead of paid enrollment Требования: 4+ Years in performance marketing or user acquisition, with recent hands-on experience managing Meta Ads and Google Ads, including YouTube audience acquisition Experience in acquisition-first or paid-marketing-first companies where paid acquisition is a core revenue driver Proven success acquiring customers for high-ticket B2C products through multi-step funnels involving qualification, consultations, and sales conversations Experience personally managing monthly advertising budgets of $50,000–$100,000 or more, with measurable business results Track record of launching acquisition from scratch, including account and tracking setup, hypothesis testing, identifying effective audience, offer, and creative combinations, and scaling Strong hands-on Meta Ads expertise, including campaign structure, audience testing, pixel and conversion setup, creative experimentation, and budget optimization Hands-on Google Ads expertise beyond Search, particularly YouTube and video-led acquisition for products requiring consideration and demand generation Full-funnel analytical skills, including CAC, ROMI, lead-to-call and call-to-sale conversion rates, and using CRM and BI data to assess performance beyond cost per lead Practical experience with GA4, Google Tag Manager, advertising pixels, and conversion tracking; able to define conversion events and validate tracking in collaboration with analysts and engineers Experience testing offers, ad copy, creatives, and landing pages, and writing clear briefs for designers, content producers, and external partners Confidence working independently in a new product environment with limited historical data and no established acquisition playbook AI tools are part of your day-to-day workflow Full professional English Based within CET ±3 hours, with at least 2 hours of overlap with US Eastern Time Будет плюсом: Experience with products priced at $10,000+; Google Ads and YouTube experience Условия: Competitive compensation: 4500-5000 USD Gross per month Full-time remote contract with a flexible schedule Close-knit, international team of thoughtful and driven professionals All software licenses and remote work tools needed to work successfully, including Slack, Miro, Notion, and Zoom #J-18808-Ljbffr TripleTen