Senior Performance Marketing Specialist

Responsive, formerly RFPIO, is the market leader in a growing category of SaaS solutions called Strategic Response Management. More than 2,000 customers, including Google, Microsoft, Blackrock, T.Rowe Price, Adobe, Amazon, Visa and Zoom, are using the Responsive platform to manage business critical responses—bids, questionnaires, assessments, and trust centers—that impact nearly half of a company’s revenue. Responsive is looking for a hands‑on, analytically sharp, and highly collaborative Senior Performance Marketing Specialist to own and grow our digital paid marketing channels globally. This is not a purely strategic or managerial role: we are looking for someone who is equally comfortable developing an investment thesis and getting into the weeds of campaign execution, conversion tracking, and channel optimization. You will work closely with SEO, web, product marketing, brand, marketing operations, sales development, and finance. You will report to the VP of Growth and interact regularly with sales and marketing leadership up to the CMO and CRO level. Essential Functions Execute on paid marketing strategy and channel investment Partner with leadership to develop and maintain an investment thesis across digital channels, balancing short payback periods with longer‑term awareness and brand‑building objectives. Define key metrics, goals, and reporting frameworks to track performance and communicate progress to executive audiences. Actively evaluate new channels and formats and make data‑driven decisions on where to invest. Execute and optimize campaigns across channels Own day‑to‑day campaign management across Google Ads, Microsoft Bing, LinkedIn, Reddit, G2, Capterra, and programmatic platforms. Continuously refresh ad creatives, targeting, bidding strategies, and budget allocation to hit pipeline targets and CAC payback goals. Maintain high hygiene across campaign structures, conversion tracking, and attribution to ensure reliable data. Use AI automation tools (including Claude, Cursor, Clay, and emerging ad platform integrations) to move faster, reduce manual work, and build scalable workflows. Drive performance analytics and insight Analyze campaign performance regularly, generate clear and actionable insights, and communicate them to cross‑functional stakeholders. Build and maintain reporting dashboards that give leadership real‑time visibility into pipeline contribution and channel efficiency. Apply rigorous profitability thinking: CAC payback, LTV:CAC, pipeline contribution, and cost‑per‑SQO across segments. Manage budgets with commercial discipline Allocate and reallocate paid media budgets across channels to achieve pipeline targets at an attractive payback. Partner with Marketing Ops and Finance during planning cycles to define and defend budget needs. Treat every dollar as if it were your own: default to skepticism, require evidence before scaling, and move quickly when something is working. Collaborate across the go‑to‑market team Work closely with SEO and web to ensure paid and organic strategies are coordinated and mutually reinforcing. Partner with product marketing to ensure messaging in ads reflects current positioning, competitive context, and ICP priorities. Coordinate with sales development to align on lead quality expectations, follow‑up velocity, and event‑related campaign support. Engage regularly with marketing ops on tracking, attribution, and data quality. Bring channel performance data into executive‑level conversations in a way that is clear, credible, and decision‑ready. Knowledge & Skills Technical fluency Track record of managing paid marketing at the campaign execution level, not just overseeing others. Strong working knowledge of conversion tracking, attribution, and tag management (Google Tag Manager, GA4, Salesforce integration). Hands‑on experience with AI productivity tools such as Claude, Cursor, or similar, and a demonstrated habit of using them to move faster and do more with less. Comfort working with data in spreadsheets or BI tools; ability to build and interpret dashboards without relying on a dedicated analyst. Familiarity with Clay or similar data enrichment and automation tools is a strong plus. Commercial and analytical skills Fluency with digital marketing profitability frameworks: CAC payback, LTV:CAC, cost‑per‑SQO, pipeline contribution by channel. Ability to build a business case for channel investment and defend it with data. Strong instinct for signal vs. noise: knows when to act on early data and when to wait. Collaboration and communication Exceptional written and verbal communication skills, including the ability to explain technical concepts to non‑technical audiences. Experience presenting digital marketing strategy and performance to executive audiences, including CMO, CRO, or VP‑level stakeholders. Genuine appetite for cross‑functional work: this role touches nearly every part of go‑to‑market and requires someone who builds trust quickly and follows through. Low ego, high standards: able to push back constructively and advocate for the right thing without being territorial. Qualifications Bachelor’s degree in Marketing, Business, or a related field (Master’s is a plus). At least 5 years of relevant, hands‑on experience in digital or performance marketing. B2B SaaS experience strongly preferred. Demonstrated proficiency across at least three of the following channels: Google Ads, Microsoft Bing, LinkedIn, Reddit, G2 or Capterra, programmatic/display. Additional Information What we offer: Responsive uses a market‑based compensation philosophy. A candidate’s starting base salary will be determined by the specific responsibilities of the role, as well as job‑related skills, experience, qualifications, location, and current market trends. For this position, the base salary range is $100,000–$130,000. Our recruiting team will provide details on the applicable range based on your location during the hiring process. Please note that this range covers base salary only and does not include bonuses, equity, or benefits. 401(k) with company matching Unlimited professional development and ongoing learning through LinkedIn Learning Solutions 4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement 4 week sabbatical after 5 years of service Mental Wellness Program (EAP) to support your well‑being and self‑care Team events, such as happy hours, off‑sites, and team building events Best‑in‑class health benefits, company paid for employee and company contribution for family coverage Responsive embraces a global flexible workforce model with offices in Dallas, TX, Kansas City, MO, Coimbatore, India, and Dublin, Ireland. For this role, candidates located in Dallas, TX will be given priority consideration. At Responsive, our diversity and inclusion commitment is foundational. We welcome individuals of all backgrounds, cultures, ethnicities, ages, races, national origins, genders, sexual orientations, religions, and abilities to apply for our open roles. If you share our commitment to an inclusive workplace and believe you’d thrive on our team, we’d love to hear from you. #J-18808-Ljbffr