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Executive Director Marketing Repatha Brand Lead

$262.53k - $355.19k

BioSpace

Join Amgens Mission of Serving Patients At Amgen, if you feel like you are a part of something bigger, its because you are. Our shared missionto serve patients living with serious illnessesdrives all that we do. Since 1980, weve helped pioneer the world of biotech in our fight against the worlds toughest diseases. With our focus on four therapeutic areas Oncology, Inflammation, General Medicine, and Rare Disease we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity-related conditions. As a member of the Amgen team, youll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, youll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career. Join Amgens Mission of Serving Patients At Amgen, if you feel like you are a part of something bigger, its because you are. Our shared missionto serve patients living with serious illnessesdrives all that we do. Since 1980, weve helped pioneer the world of biotech in our fight against the worlds toughest diseases. With our focus on four therapeutic areas Oncology, Inflammation, General Medicine, and Rare Disease we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity-related conditions. As a member of the Amgen team, youll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, youll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career. What You Will Do Lets do this. Lets change the future of cardiovascular disease.In this vital role for Amgen, the Executive Director, Repatha Brand Lead will help shape the future growth trajectory of one of the companys most strategically important franchises. Repatha is a market-leading Lipid lowering inhibitor with proven cardiovascular outcomes benefits and a significant opportunity to transform LDL-C management across the U.S. healthcare system.The lipid-management landscape is entering a period of unprecedented change. Emerging therapies, evolving treatment guidelines, new quality measures, expanding cardiometabolic screening infrastructure, and increasing focus on preventive care are poised to dramatically expand the category and redefine how patients are identified, treated, and managed.The Executive Director will lead the Repatha brand through this next era of growth helping accelerate earlier LDL-C intervention, broaden appropriate adoption, and accelerate Repathas leadership in a rapidly evolving marketplace.This role has leadership responsibility for driving all aspects of U.S. brand strategy and execution while leading a high-performing cross-functional marketing organization. The Executive Director will work closely with Commercial, Medical, Market Access, Value & Access, Digital, Data & Analytics, Sales, and R&D leadership to deliver against ambitious growth objectives and unlock the next wave of category expansion. Key Responsibilities Include Lead the development and execution of bold, future-oriented strategies that drive sustainable revenue growth, market leadership, and long-term franchise profitability Shape the future vision for Repatha within an evolving lipid-management ecosystem that includes new entrants, earlier treatment intensification, quality measure evolution, and expanding preventive cardiology pathways Drive growth across strategically important patient segments including ASCVD, familial hypercholesterolemia, statin-intolerant patients, diabetes populations, and other high-risk cardiometabolic groups by accelerating patient identification, treatment intensification, and appropriate PCSK9 adoption Develop and execute integrated brand strategies spanning positioning, messaging, omnichannel engagement, forecasting, lifecycle planning, market access, and healthcare economics initiatives Lead development of breakthrough multichannel marketing campaigns and next-generation customer engagement strategies that leverage AI, advanced analytics, personalization, and emerging digital technologies to improve HCP engagement, patient activation, and commercial effectiveness at scale Partner closely with Market Access, Medical Affairs, R&D, Digital, Data & Analytics, and Commercial Excellence teams to strengthen evidence generation, expand patient access, and identify innovative engagement models that create competitive advantage Collaborate with U.S. and global leadership teams to inform franchise strategy, lifecycle opportunities, and long-term growth priorities Build and lead a high-performing marketing organization that fosters accountability, innovation, collaboration, talent development, and strategic thinking Ensure all commercial strategies and operational plans comply with applicable regulatory, legal, and ethical standards while promoting a highly compliant operating environment Requires approximately 25% travel, including some overnight and weekend commitments What We Expect Of You We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a leader with these qualifications. Basic Qualifications Doctorate degree & 6 years of Marketing experience OR Masters degree & 10 years of Marketing experience OR Bachelors degree & 12 years of Marketing experience AND 6 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources Preferred Qualifications Minimum eight years of experience in a series of commercial roles of increasing scope, scale, and complexity, with leading companies in the bio-pharmaceutical or health and wellness industry Experience developing and implementing innovative commercial strategies within highly competitive markets where innovation and marketing prowess are a key factor of success Consumer and Healthcare Provider marketing, strategic and tactical implementation roles, with an emphasis on uncovering novel and motivating customer insights and executing integrated multi-touch point initiatives to move an apathetic market Understanding of US market access, pricing, and reimbursement environment Experience leading cross-functional teams in a matrix environment; managing projects involving multiple functions and shared accountabilities Cardiovascular therapeutic area is preferred What You Can Expect Of Us As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, well support your journey every step of the way.The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is $262,534 to $355,194. Actual salary will vary based on several factors including, but not limited to, relevant skills, experience, and qualifications. In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include: Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts. A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan Stock-based long-term incentives Award-winning time-off plans and bi-annual company-wide shutdowns Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease. Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position. Sponsorship for this role is not guaranteed. #J-18808-Ljbffr BioSpace

Vacancy posted 12 hours ago
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