Sales Training Program Manager

About Us Flow Control Group (FCG) is a leading provider of fluid handling, process, and industrial automation solutions across North America. We are a 100% employee-owned organization made up of over 3,000 team members and 115+ entrepreneurial brands, each empowered to think big, move fast, and bring innovative ideas to life. At FCG, we believe in the power of partnership and entrepreneurship. We work collaboratively across our brands to drive growth, unlock new opportunities, and deliver real impact for our customers, combining local expertise with national strength. Visit our Website: flowcontrolgroup.com Responsibilities & Qualifications The Sales Training Program Manager owns the strategy, design, and delivery of the Sales Academy and the sales development programs that directly improve the productivity and performance of Flow Control Group's sales force. This role is accountable for shortening new rep ramp time, improving early quota attainment, building visible sales career pathways, and creating an internal sales development capability that reduces dependence on external training vendors. Content design and eLearning build is executed in partnership with the Instructional Designer & Curriculum Developer; this role owns program strategy, facilitation, reinforcement, and outcomes. Position Overview The strategic premise is simple: build an internal sales training capability that produces proprietary content grounded in our products, our customers, and our sales culture, and measure its impact in readiness, quota attainment, and internal progression, not course completions alone. IMPACT Selling remains FCG's common sales language. In the near term, this role reinforces and sustains it through manager follow-up and AI coaching tools. Over time, it internalizes delivery so core sales training is owned by FCG rather than a vendor. The right candidate has been in the room, ideally has sold technical products in an industrial B2B environment, and brings both the credibility to be taken seriously by experienced sales professionals and the instructional design sensibility to build programs that create durable behavior change. This is not a training coordinator role. It is a program ownership role with a direct line to revenue. Key Responsibilities Sales Academy & Program Strategy Own the full sales training lifecycle: new hire Sales Academy onboarding, rep ramp curriculum, product and application knowledge certifications, and ongoing development tracks for inside sales, outside sales, sales engineers, and account managers Design the rep learning journey from Day 1 through the first 90 days and beyond, with structured milestones, manager reinforcement checkpoints, and competency assessments tied to quota readiness Build a curriculum that reflects the complete technical B2B sales cycle: prospecting, discovery, application-based and value-based selling, quoting and margin management, objection handling, negotiation, and account retention and expansion Build cross-brand selling and service selling content so reps can position the full FCG portfolio and service offerings, not only their home brand Implement sales learning pathways in FCG University in partnership with the Manager, Learning & Development Sales Career Pathways & Pipeline Define the sales career pathway from intern and early career entry to inside sales, outside sales, senior account roles, and sales leadership, with clear readiness criteria at each step Partner with Talent Acquisition on strong sales candidate profiles and on pre-start readiness so new hires arrive prepared for Day 1 Identify high-performing sellers ready for larger territories or leadership and provide readiness evidence into Talent Ascension and succession reviews Partner with the Service Technician Academy Program Manager where technicians sell service or refer opportunities, so technical and commercial content are coordinated Reinforcement, IMPACT & Sales Manager Enablement Create and run the reinforcement plan for IMPACT Selling, including AI coaching app adoption, manager follow-up, and practical application after training Support the launch and adoption of the Sales Manager Operating Manual as the standard for sales coaching, pipeline reviews, performance management, and team execution Support the Sales Leadership Accelerator, owning sales-specific leadership content in partnership with the Leadership Academy Program Manager, who owns the leadership core for all managers Design and facilitate manager enablement sessions that equip frontline sales managers to reinforce training through field coaching, deal reviews, and developmental feedback Training Delivery & Facilitation Oversee facilitation of and/or directly facilitate live and virtual instructor-led training for new hire cohorts, regional team sessions, and targeted skill-building programs Oversee and track completion of product knowledge training in partnership with supplier representatives, manufacturer contacts, and internal product management Model the selling skills and behaviors expected of the sales force, not just teach them in theory Sales Enablement Content Direction Define content requirements for sales playbooks, product battle cards, call frameworks, objection-handling guides, and competitive positioning tools, partnering with the Instructional Designer & Curriculum Developer for production Capture the practices of top-performing sellers and turn them into role plays, recorded call examples, and deal simulations grounded in real FCG customer situations Ensure all content reflects current go-to-market strategy, product priorities, and pricing dynamics in coordination with sales leadership and marketing Program Measurement & Business Impact Define, track, and report sales training measures: participation, completion, reinforcement and AI coaching usage, manager adoption, new rep ramp time, 90-day and 6-month quota attainment, and internal progression and retention of program participants Use CRM data, sales performance analytics #J-18808-Ljbffr