Analytics and Insights Lead

OneMagnify is an AI‑native, platform‑enabled B2B digital agency operating at the intersection of data, technology, and creativity. We help complex organizations drive measurable business outcomes by building smarter customer experiences and delivering highly integrated solutions across digital, media, and technology. We are looking for an Analytics and Insights Lead to join our Customer Analytics organization. This person will lead analytics and insights delivery across our diverse client base, with a specific focus on CRM analytics and insights. The role integrates CRM strategy, advanced analytics, data science, measurement, and client engagement, and will be a key connector between client business needs and data‑driven solutions that power audience segmentation, campaign optimization, operational efficiency, and personalized customer experiences. What you’ll do: Act as the primary client‑facing analytics lead for CRM initiatives, collaborating with client, marketing, product, and data teams to translate client goals into measurable vital metrics, actionable insights, and analytical plans. Support planning activities for campaign targeting, lifecycle marketing, and retention efforts. Lead a team of analysts and data scientists focused on customer segmentation, campaign measurement, predictive modeling, and AI applications. Coordinate end‑to‑end delivery of analytics projects, ensuring quality, timeliness, and impact. Provide mentorship and technical guidance to junior team members. Design and lead all aspects of customer analytics workflows, including segmentation, A/B testing, incremental lift studies, and dashboard reporting. Champion the use of innovative techniques such as machine learning, generative AI, and embedded AI agents to improve marketing efficiency. Ensure accuracy, scalability, and repeatability in all analytics solutions. Work closely with client data engineering teams to ensure clean data pipelines and proper integration into reporting environments (e.g., internal AI platforms, Snowflake, Salesforce, GCP, AWS). Partner with cross‑functional teams to support new data sources and modeling opportunities. What you’ll need: 5-7 years of proven experience in analytics, data science, or CRM strategy within a marketing or consulting environment. Proven track record of leading and managing client‑facing relationships. Strong background in statistical modeling, campaign measurement, and experimental design. Familiarity with first‑party CRM data systems, CDPs, and enterprise‑level marketing stacks. Hands‑on expertise with SQL, Python, and visualization tools (e.g., Power BI, Tableau). Benefits: Medical, dental, and vision coverage; a 401(k) retirement plan; paid holidays; Flexible Time Off (FTO); additional programs focused on wellness, financial security, and professional growth. We are an equal opportunity employer. We believe that innovative ideas and solutions start with unique perspectives. That’s why we’re committed to providing every employee with a workplace that’s free of discrimination and intolerance. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment. Please contact us to request accommodation. #J-18808-Ljbffr OneMagnify