Senior Group Director, Business Analytics

Agency: Initiative Job Function: Data and Analytics Job Subfunction: Data Science and Analytics Job Description: External facing responsibilities: Strategic Analytics Partnership Serve as the senior analytics advisor supporting HCP and DTC business teams across marketing, media, commercial, and analytics functions. Consult with clients to identify business problems, commercial opportunities, and measurement priorities across the entire customer journey. Develop client-specific measurement strategies aligned with brand objectives, omnichannel engagement, and commercial KPIs. Translate complex analytical findings into clear business recommendations and executive-level narratives. Measurement & Business Intelligence Lead development of integrated measurement plans spanning: HCP media DTC media Omnichannel engagement Audience activation Define KPI frameworks that connect media performance to business outcomes including: Qualified HCP reach Audience quality Patient engagement New-to-Brand prescriptions (NBRx) Total prescriptions (TRx) Brand adoption Commercial performance Drive adoption of modern measurement approaches including: Incrementality testing Cross-channel attribution Marketing Mix Modeling (MMM) Multi-touch attribution (where appropriate) Audience quality measurement Audience & Customer Intelligence Partner with Audience Intelligence teams to develop data-driven audience strategies across HCP and DTC campaigns. Guide application of: Physician-Level Data (PLD) Claims data First-party customer data Identity resolution Audience segmentation Journey analytics Ensure audience strategies are measurable and aligned to business objectives. Data Strategy Define and execute client data strategies that maximize value from: First-party data Claims data Physician-level data Identity graphs Data clean rooms Aggregated and person-level datasets Identify opportunities to integrate new healthcare data assets into measurement and optimization frameworks. Innovation & Thought Leadership Advise clients on emerging healthcare analytics capabilities including: AI-enabled analytics Predictive analytics Audience intelligence Decision support systems Privacy-safe measurement Evaluate research partners, measurement vendors, and healthcare data providers. Develop POVs on emerging technologies affecting healthcare marketing measurement. Internal facing responsibilities: Team Leadership Lead, mentor, and develop Business Analytics team members. Build career development plans and analytical capabilities across the organization. Foster a culture of curiosity, collaboration, innovation, and continuous learning. Cross-Functional Leadership Serve as the connective layer across: Business Analytics Audience Intelligence Data Science Data Management Comms Design Investment Ensure analytics outputs are integrated into campaign planning, optimization, and commercial decision‑making. Analytics Excellence Develop playbooks, best practices, and governance for: Measurement planning Campaign analytics Omnichannel reporting Audience analytics Insight generation Business storytelling Standardize methodologies while allowing flexibility for client-specific needs. Business Development Support new business opportunities through analytics thought leadership and solution development. Identify opportunities to expand analytics capabilities across brands and portfolios. Contribute to POVs, innovation initiatives, and healthcare analytics offerings across the agency. Support revenue growth through expanded analytics consulting and measurement capabilities. Continuous Learning Stay informed on developments in: Healthcare marketing Pharmaceutical commercialization Omnichannel engagement Audience intelligence AI Marketing science Represent the agency at industry conferences and client forums. Required Skills Healthcare Marketing Analytics Deep understanding of HCP and DTC marketing ecosystems. Experience with pharmaceutical commercialization and omnichannel engagement. Knowledge of physician engagement, patient journeys, and healthcare customer behavior. Advanced Measurement Experience with: Marketing Mix Modeling (MMM) Incrementality testing Cross‑channel measurement Attribution methodologies Audience quality frameworks ROI measurement Media effectiveness Commercial KPI development Healthcare Data Ecosystem Experience working with: Physician‑Level Data (PLD) Claims data Prescription data (NBRx/TRx) First‑party customer data Identity solutions Data clean rooms Aggregated and person‑level healthcare datasets Strategic Consulting Ability to translate ambiguous business questions into measurable analytics strategies. Strong problem‑solving and hypothesis‑driven thinking. Experience leading executive client conversations and influencing strategic decisions. Leadership Proven ability to lead multidisciplinary analytics teams. Strong stakeholder management across technical and non‑technical audiences. Experience managing complex cross‑functional initiatives. Communication Exceptional presentation and storytelling skills. Ability to translate complex analytics into compelling business narratives. Strong executive presence and client relationship skills. Education and Experience Bachelor’s degree in Statistics, Economics, Engineering, Computer Science, Business, Marketing, Mathematics, or related quantitative discipline (Master’s degree preferred). 12‑15+ years of experience in marketing analytics, media analytics, healthcare analytics, management consulting, or marketing science. Strong experience supporting pharmaceutical or healthcare clients. Experience developing integrated measurement strategies across HCP and DTC campaigns. Experience working with media agencies, pharmaceutical manufacturers, healthcare data providers, or commercial analytics organizations. Familiarity with modern analytics platforms including Tableau, SQL, Snowflake, cloud‑based analytics environments, and healthcare data ecosystems.

USD 200K - USD 250K

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. #J-18808-Ljbffr Adelphi Group