Field Marketing Specialist

Objective We’re looking for a dynamic and relationship-driven Area Marketing Specialist to support our growing network of partner practices throughout the Michigan area. In this highly visible role, you’ll collaborate directly with practices to develop and execute strategic marketing initiatives that drive patient growth, increase revenue, and strengthen community presence. The Area Marketing Specialist will lead the planning, coordination, and execution of marketing programs for assigned practices, with a strong emphasis on in-person relationship building and face-to-face outreach. This role is ideal for someone who thrives in a fast-paced environment, enjoys connecting with people, and is passionate about delivering measurable results while following established Partner Practice Marketing Standard Operating Procedures. Your Responsibilities Execute in-person referral outreach in line with the marketing strategy Categorize referring practices (A-D) based on referral numbers and submit analysis quarterly Collaborate with the practice to develop annual marketing plans with monthly activities Adhere to budget constraints to ensure growth Monitor and manage marketing expenses, focusing on ROI Ensure accurate and timely expense submissions to finance Track and report monthly performance on key indicators, optimizing tactics for growth Conduct monthly meetings with doctors Attend monthly S1P Partner Practice Marketing meetings Send weekly email updates to doctors and team members Maintain regular touchpoints with the practice leader or RDO Support the maintenance of market strategies, including earned, owned, and paid media Assist in digital strategy development, social media management, and co-management of the practice’s website As one of the essential members of the team, you will also help to facilitate/coordinate other responsibilities as assigned. Your Background You are a relationship-driven marketing professional who thrives on building meaningful connections through in-person outreach, digital engagement, and community partnerships. You bring energy, creativity, and a proactive mindset to every interaction, and you’re motivated by the opportunity to make a real impact on the growth and success of the practices you support. You’re passionate about helping patients access care that improves their health, comfort, and overall quality of life. As a collaborative and adaptable problem-solver, you excel in fast-paced environments, confidently manage shifting priorities, and enjoy working closely with teams to deliver measurable results and exceptional experiences every day. Requirements: In-person marketing and relationship management experience Ability to travel locally and domestically Ability to work independently and as part of a team in a dynamic environment Strong project management, event planning, and client stakeholder management skills Budget management and P&L experience Advanced skills with CRM, Excel, PowerPoint, and other applications Excellent communication, interpersonal, and supervisory skills Experience in a corporate environment with complex business processes Strategic thinking with strong tactical and organizational execution Bachelor’s degree or equivalent combination of education and experience (Preferred) 3 years of experience in referral-based marketing required (healthcare preferred) If this sounds like you, you will fit right in with the team! Benefits: 5% Bonus Potential Mileage Reimbursement BCBS Medical & Dental insurance Options VSP Vision Coverage Complimentary Life Insurance Policy (employee only) Short-term & Long-Term Disability Pet Insurance Coverage 401(k) plan w/match options HSA / FSA Account Access Identity Theft Protection Legal Services Package Hospital/Accident/Critical Care Coverage Paid Time Off About Us: Specialty1 Partners is a practice services organization committed to providing non-clinical, business support services to the nation's leading specialty dental practices. The company was founded in 2019 by four endodontists who wanted to provide unique and differentiated support to specialty dental practices. Originally focusing on support to endodontics practices (under the Endo1 brand), Specialty1 Partners quickly expanded its support to periodontics and oral surgery practices. Since its founding, Specialty1 Partners has grown rapidly to become one of the largest private owners of specialty dental practices in the US. Headquartered in Houston, TX, Specialty1 Partners is led by its founders and a management team that is focused on ongoing growth and delivery of best-in-class services across its network of practices. Specialty1 Partners currently has over 225 locations across 28 states. #INDP We believe in transparency through the talent acquisition process; we support our team members, past, future, and present, to make the best decision for themselves and their families. Starting off on the right foot with pay transparency is just one way that we are supporting this mission. Position Base Pay Range $60,000—$64,000 USD Specialty1 Partners is the direct employer of non-clinical employees only. For clinical employees, the applicable practice entity listed above in the job posting is the employer. Specialty1 Partners generates job postings and offer letters to assist with human resources and payroll support provided to the applicable practice. Clinical employees include dental assistants and staff assisting with actual direct treatment of patients. Non-clinical employees include the office manager, front desk staff, marketing staff, and any other staff providing administrative duties. Specialty1 Partners and its affiliates are equal-opportunity employers who recognize the value of a diverse workforce. All suitably qualified applicants will receive consideration for employment based on objective criteria and without regard to the following (which is a non-exhaustive list): race, color, age, religion, gender, national origin, disability, sexual orientation, gender identity, protected veteran status, or other characteristics in accordance with the relevant governing laws. Specialty1 Partners' Privacy Policy and CCPA statement are available for view and download at Specialty1 Partners and all its affiliates participate in the federal government’s E-Verify program. Specialty1 further participates in the E-Verify Program on behalf of the clinical practice entities which are supported by Specialty1. E-Verify is used to confirm the employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. The E-Verify process is completed in conjunction with a new hire’s completion of Form I-9, Employment Eligibility Verification upon commencement of employment. E-Verify is not used as a tool to pre-screen candidates. For up-to-date information on E-Verify, go to and click on the Employees Link to learn more. Specialty1 Partners and its affiliates uses mobile messages in relation to your job application. Message frequency varies. Message and data rates may apply. Reply STOP to opt-out of future messaging. Reply HELP for help. View our Privacy & SMS Policy here. By submitting your application you agree to receive text messages from Specialty1 and its affiliates as outlined above. #J-18808-Ljbffr