Social Media Manager

Social Media Manager - Americas

IDEATE IT. CREATE IT. MAKE THE FEED MOVE.

Job Title

Social Media Manager - Americas

Reports To

Marketing Manager - Americas & Global Social Media Manager

Direct Reports

None

Location

US East Coast – Hybrid

Contract

Full-Time, Permanent

Salary

Competitive, dependent on experience

Start Date

Q4 2026

ABOUT ATHX GAMES

ATHX Games is one of the fastest-growing functional fitness event companies in the world, delivering a high-intensity and immersive hybrid fitness experience that challenges and inspires athletes across all abilities. With a headline partnership with adias and a growing family of partners, 19 events in 2026 including 4 in the US, and over 45 global events planned for 2027, along with the expansion of the ATHX Affiliate gym programme and a wider co-branded Adias & ATHX merchandise range, we are building something genuinely world-class.

This is a brand built on community, energy, and genuine athletic ambition — and the Social Media Manager - Americas is the person who makes sure American athletes feel that energy in their feed every single day.

THE OPPORTUNITY

This is a hands-on, creative role for a social-first content maker who wants to help build ATHX in the US from the ground up.

As Social Media Manager – Americas, you will support the global Social Media Manager in delivering the ATHX social strategy for the US audience. Your focus is ideas and execution: coming up with content that fits the US market, creating it, and getting it live on time and on brand across ATHX channels.

You will work day to day with the Americas Content Creator and Graphic Designer, briefing and shaping their output for social, and you will report into the Marketing Manager – Americas while working closely with the global social team so the US feed feels local but is unmistakably ATHX.

You live on Instagram and TikTok, you know a trend before it peaks, and you can turn an idea into a finished post with a phone and an editing app.

KEY RESPONSIBILITIES

Ideation & Content Creation

• Generate a steady flow of content ideas for the US audience - trends, formats, series and cultural moments that fit the ATHX brand and support the global social strategy.
• Create content directly - shooting, editing, writing captions and producing short-form video, carousels and Stories that are ready to publish.
• Adapt global ATHX campaigns and assets so they land with a US audience, in tone, references and timing.
• Pitch and develop recurring US content series, athlete spotlights and community features.

Channel Execution

• Support the Global Social Media Manager in running ATHX channels - Instagram, TikTok, YouTube and any US-specific accounts - for the Americas audience.
• Contribute US content to the global social content calendar, keeping a consistent cadence of high-quality, on-brand posts.
• Schedule, publish and QA content, making sure every post meets ATHX brand guidelines and tone of voice.

Events Coverage

• Plan and capture social content at ATHX Americas events, working with the event team, Content Creator and Designer on shot lists and priority moments.
• Deliver live and near-live event coverage across Stories, Reels and TikTok over event weekends.
• Build pre-event hype and post-event recap content that drives entries for the next event.

Briefing & Collaboration

• Brief the Americas Content Creator and Graphic Designer on social assets, giving clear direction and feedback so work is delivered on time and to standard.
• Work with the CRM Manager - Americas and Affiliate Marketing Manager - Americas so social activity lines up with email, SMS and gym campaigns.
• Support partner activations on social, including adias and other commercial partners, in a way that feels authentic to the ATHX audience.

Community & Creators

• Manage comments, DMs and tagged content for the US audience, escalating issues in line with agreed moderation standards.
• Find and reshare great community and athlete content, and spot potential creators and ambassadors in the US community.
• Support the delivery of influencer and ambassador activity in market, including briefs, content collection and usage rights.

Performance & Insight

• Track the performance of US content and share weekly insights with the Marketing Manager - Americas and Global Social Media Manager.
• Help to test new formats and ideas, keep what works and drop what doesn't.
• Stay on top of platform trends and algorithm changes, bringing fresh ideas to the team.

WHO WE'RE LOOKING FOR

Essential

• 2-4 years' experience creating content and running social channels for a sport, fitness, events or consumer lifestyle brand, or a strong personal or creator portfolio that shows the same.
• A steady stream of ideas - you can pitch content that fits a brand and an audience, not just follow trends.
• Hands-on content skills - able to shoot and edit short-form video (e.g. CapCut, Premiere Pro) and write sharp, on-brand captions.
• Deep, day-to-day knowledge of Instagram, TikTok and YouTube and what performs on each.
• Comfortable taking direction from a global team while bringing a US perspective.
• Organised and reliable - able to hit deadlines across a busy events calendar.
• Happy to travel to US events and work event weekends.

Desirable

• Experience within the functional fitness, endurance sport or mass-participation events space.
• Experience working with influencers, creators or ambassadors.
• Basic design skills (e.g. Canva, Adobe Express or Photoshop).
• Familiarity with social scheduling and analytics tools.

WHAT WE OFFER

• A creative, hands-on role helping build ATHX's social presence in the US.
• A competitive salary and package commensurate with experience.
• The chance to travel to and cover world-class events across the US.
• Mentoring from, and close collaboration with, the global social team.
• The opportunity to grow with a brand that is scaling fast and going global.

HOW TO APPLY

If this sounds like you, we'd love to hear from you. Please include a link to your portfolio or showreel with your application.