Product Marketing Specialist

At INE, we envision a world where businesses execute with more security, stability, confidence, and readiness. Our mission is to be the leader in creating technical experts to help businesses compete and thrive. INE is an award winning IT training platform which provides a hands-on and immersive learning experience in Cybersecurity, Networking, Data Science and Cloud. For two decades, INE has been a trusted partner in the professional growth and certification of the brightest talent in IT - from individuals to fortune 500 organizations. Our Core Values are the compass that guide our personal and professional performance as we build something exceptional as ONE: Relationships Matter Pursue the Unknown Act as ONE Position Summary: INE is seeking a highly organized Product Marketing Specialist to help translate product features, certifications, learning outcomes, and technical capabilities into clear buyer-facing messaging for both B2B and B2C audiences. This role will serve as a hands-on product marketing execution owner, supporting product and certification go-to-market readiness through positioning, messaging frameworks, product briefs, launch narratives, buyer education materials, competitive inputs, and enablement assets. The Product Marketing Specialist will help ensure INE’s product marketing materials are accurate, current, easy-to-access, on-brand, and consistently aligned across marketing channels, customer-facing teams, and buyer journeys. Reporting to the Senior Director of Marketing, this individual contributor role will work closely with marketing, product, sales, customer success, design, web, and operations teams to improve how INE communicates product value, supports launches, and connects product capabilities to buyer needs. The ideal candidate is detail-oriented, curious, collaborative, and comfortable using AI-supported workflows to improve research, drafting, competitive analysis, content organization, and execution efficiency. The Product Marketing Specialist is a person who: Has excellent attention to detail and is able to organize cross-functional projects. Understands how to adapt messaging for different buyer types, use cases, funnel stages, and channels. Collaborates effectively across marketing, product, sales, customer success, design, web, and operations. Can maintain an organized accessible library of and drive internal user engagement with the assets. Uses AI thoughtfully to improve research, drafting, competitive analysis, content organization, and workflow efficiency. Duties and Responsibilities include, but are not limited to: Translate product features, certifications, and learning outcomes into clear messaging for business buyers, individual learners, technical practitioners, and customer-facing teams. Support go-to-market assets for both B2B and B2C buyer journeys, including acquisition, engagement, retention, and product adoption. Owning product messaging, positioning, product marketing briefs, launch narratives, product collateral, digital product web-pages, buyer education, and competitive inputs. Supporting product/certification launches with messaging, asset planning, and coordinated execution. Managing intake for product marketing and enablement requests. Own the organization and upkeep of the product marketing asset library so marketing, sales, customer success, and other internal teams can easily find and use approved, current messaging and materials. Monitoring competitor messaging, positioning, and offers. Help establish a lightweight voice-of-customer process by gathering and synthesizing insights from customers, learners, prospects, sales, customer success, support, product, reviews, community feedback, and campaign performance. Turn customer and market insights into messaging recommendations, content ideas, objections, proof points, and asset updates. Create and maintain product marketing and enablement assets for marketing, sales, customer success, and partner-facing use. Support internal teams with clear, current messaging, product narratives, objection handling, and buyer education materials. Critical Skills Sought Strong organization and project management skills. Foundational product marketing, go-to-market, positioning, and buyer journey understanding. Strong ability to adapt messaging by audience, buyer type, funnel stage, and channel. Ability to turn ambiguous product or technical information into structured messaging and usable briefs. Comfort working in a remote environment with multiple stakeholders and shifting priorities. Curiosity about customers, competitors, and market positioning. Familiarity with asset management and sales engagement tools and strategies. Experience with messaging frameworks and feature-benefit mapping. Key Requirements of this Position: 2-4 years experience in product marketing or related discipline. Strong writing and ability to translate technical information and features into marketing positioning. Demonstrated ability to create briefs, outlines, wireframes, and first drafts. Attention to detail and dedication to keeping assets accurate and current. Cross-functional collaboration skills. Practical AI fluency for research, drafting, competitive analysis, and workflow efficiency. Interest or experience in cybersecurity, IT, technical training, SaaS, edtech, or certification-based products strongly preferred. Employer covered health care plans (medical, dental, and vision) Matching 401k plan Flexible PTO "Get Hungry, Get Certified” education program for professional growth INE provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, INE complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. INE expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. If you need assistance or an accommodation in applying to an opportunity at INE, contact our People Operations department at View email address on click.appcast.io. #J-18808-Ljbffr