Senior Marketing Specialist - Remote Nationwide 2368958 | Eden Prairie, Minnesota | Remote

Careers With Optum

We built an entire organization around one giant objective: make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.

Job Description

As a Senior Marketing Specialist, you will be responsible for executing member engagement strategies, including ad-hoc and go-to-market campaigns, and drafting and maintaining business requirements documentation for HouseCalls, within the Home and Community Care Delivery segment of Optum Health. These activities will educate and engage members in participating in services available to them as part of their health plan, driving growth for the business. This position reports to the Associate Director of Marketing for HouseCalls.

Primary Responsibilities

• Lead and drive measurable business growth through execution and optimization of value-based, outcome-led HouseCalls go-to-market and ad-hoc marketing initiatives
• Work with marketing team members, Optum shared service teams, business partners, and subject matter experts to execute healthcare member marketing campaigns including mail, email and SMS channels to maximize member engagement
• Build and maintain strong, collaborative relationships with cross-functional partners
• Partner with Analytics to capture and share performance insights and results with business partners to inform decision-making
• Increase marketing efficiency and operational discipline by strengthening processes, documentation, and execution standards across go-to-market and ad-hoc campaign workflows
• Maintain strong knowledge of HouseCalls product and member base
• Support other marketing initiatives as needed

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications

• Bachelor's Degree
• 5 years of marketing experience within a matrix organization
• 5 years of experience in a deadline driven environment
• Advanced level of proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint.
• 5 years of experience in meeting or exceeding sales promotion/marketing targets

Preferred Qualifications

• 5 years of experience demonstrating organization skills.
• 5 years of experience managing and prioritizing several deliverables
• 5 years of experience influencing and collaborating with others

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.