Integrated Media Strategy Lead

Job Description

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. 

 

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

 

About You

 

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

The Integrated Media Strategy Lead (IMSL) serves as the embedded media expert responsible for translating brand objectives into unified, insight‑driven paid/owned/earned strategies that drive measurable business growth. The role leads annual media planning, audience strategy, and full‑funnel measurement across national and retail channels in partnership with cross‑functional teams and agency partners. It ensures connected, high‑quality execution across paid media and plays a critical role in advancing KCNA’s media capability maturity. Operating within a highly matrixed ecosystem, the IMSL partners directly with senior marketing leaders and SMEs to influence decisions and optimize media investment.

 

In this role, you will:

• Lead the full annual integrated media planning process, translating brand objectives into cohesive, insight‑driven strategies that span the entire consumer journey, supporting on brand briefs
• Develop one unified integrated media strategy that connects National media, Retail media, Organic Social, Influencer/Creator, etc. (across paid, owned, and earned) in service of brand growth.
• Partner with the Brand Content & Connections Lead, media AOR, Demand Creation Leads, Insights & Analytics, and other SMEs to define measurable KPIs and determine optimal channel and budget allocation.
• Ensure end‑to‑end strategic alignment between National and Retail media through one unified audience strategy, channel strategy, and activation.
• Coordinate with agency and internal partners to optimize reach, frequency, and incrementality across all touchpoints, minimizing duplication and maximizing impact.
• Integrate brand, shopper, and category insights to ensure the media plan matches how consumers move across the funnel and purchase environments.
• Champion and build strategy for effectiveness gains as primary strategy for brand growth, while governing plans and execution to maintain/improve efficiency
• Steward in‑market paid media performance with agency partners, ensuring pacing accuracy, optimization, and investment quality.
• Lead quarterly MMM inputs and performance reporting, translating insights into clear optimization actions.
• Support capability advancement for KCNA at large by contributing to enterprise test & learn agenda, codifying learnings into best practices, and championing high standards of excellence and innovation in media

To succeed in this role, you will need the following qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of media or communications planning experience with a strong track record of driving brand growth
• Worked at a media agency AND/OR in a client-side media role
• Expertise in digital media landscape, inclusive of understanding of retail media networks
• Strong business acumen and curiosity with ability to interpret performance drivers
• Executive presence with strong influencing skills across cross‑functional and agency teams
• Bias for action, test‑and‑learn mindset, and strong organizational skills
• Growth mindset, empathy‑led leadership and passion for coaching and upskilling others

Preferred

• Experience within CPG marketing
• Experience in integrated communications strategy and audience strategy
• Experience managing large, multi‑agency ecosystems
• Master’s degree in Marketing, Business, or related field

 

Led by Purpose. Driven by You.

 

Total Benefits

 

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.​

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Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see ​

 

Flex That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.

 

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

 

In the meantime, please check out the careers website.

 

And finally, the fine print….

 

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. 

 

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. 

 

Employment is subject to verification of local policies.

 

Employment is subject to verification of pre-screening tests which may include drug screening, background check, and DMV check. 

 

Veterans and members of the Reserve and Guard are highly encouraged to apply.

 

Kimberly-Clark will not provide support for relocation of the chosen candidate for this role, if necessary, relocation will be at the candidate’s own expense.  However, Kimberly-Clark will provide assistance and financial support to obtain immigration visas and work authorization for the chosen candidate, if needed. 

 

#LI-Hybrid

At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.