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Senior Product Manager II (Growth & Traffic)

BOLD

About the Role We’re hiring a Senior Product Manager II to grow traffic across BOLD’s brands. You’ll work with Marketing, Paid Acquisition, SEO, and Engineering to build and scale how we acquire users across our sites. You’ll lead growth projects across several teams, set up how we run experiments, and turn more high-intent visitors into active users. The Marketplace Product team owns the health, monetization, and liquidity of BOLD’s two-sided job marketplace. Our mission is to balance job seeker relevance with scalable revenue by driving the strategy behind our job corpus, our pay-for-performance (PFP) monetization model, traffic acquisition channels, and bid management systems. We sit at the core of the business and partner closely with Marketing, Sales, Search & Match, and Platform (job ingestion, ranking, and marketplace infrastructure) to optimize supply and demand across all talent pools. By setting the standard for how we weigh revenue against user trust and candidate experience, our team ensures every placement delivers maximum liquidity and high match quality across all BOLD properties and partner feeds. Use traffic data and customer insight to make the case for where growth should come from, and get executives and marketing leaders aligned on it. Run job distribution day to day: the real-time CPC bidding engine, API partner integrations and attribution, and click-quality controls like bot detection and fraud quarantine. Own Joblist, our owned traffic-arbitrage channel, including Google bidding and ROAS targets, and run it as a traffic source for the marketplace rather than a stand-alone profit center. Spot where our acquisition platforms will hit their limits, and steer investment so they can scale. Run experiments at scale across every customer-facing surface, and use research and data to decide what to test next. Strong skills in web analytics, user behavior modeling, and experiment design, and the judgment to use them when deciding where to invest.

  • Experience earning trust across teams, resolving conflicts between them, and coaching mid-level PMs.
  • A bachelor’s or master’s degree in business, computer science, marketing, or a quantitative field, or equivalent experience.
Experience owning growth across multiple brands or regions. Bi-annual bonus
  • Equity in company
  • Flexible spending accounts (health, dependent care)
  • Internet and home office reimbursement
Medical, dental, and vision (optional plans for your family) Life & long-term disability insurance (optional) Wellness reimbursement (gym, health apps, etc.) Flexible Time Away Flexible PTO Sick time policy Observed holidays This position is 100% remote, work from home. BOLD can hire full-time residents of the following U.California Residents: Please see our privacy notice for more info on how we handle your data. #LI-Remote This estimated range is based on the best available market data and factors, all of which are subject to change. This position may also be eligible for a bonus and medical, dental, vision, life, short and long-term disability insurance, 401(k), paid time off, sick leave, and paid holidays, all subject to applicable plan terms. As an established global organization, BOLD helps people find jobs. We create digital products that have empowered millions of people in 180 countries to build stronger resumes, cover letters, and CVs. The result of our work helps people interview confidently, finding the right job in less time. Our employees are experts, learners, contributors, and creatives. We Celebrate And Promote Diversity And Inclusion We don't discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law.

Vacancy posted more than 2 months ago

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