Senior Product Manager II (Growth & Traffic)
BOLD
About the Role We’re hiring a Senior Product Manager II to grow traffic across BOLD’s brands. You’ll work with Marketing, Paid Acquisition, SEO, and Engineering to build and scale how we acquire users across our sites. You’ll lead growth projects across several teams, set up how we run experiments, and turn more high-intent visitors into active users. The Marketplace Product team owns the health, monetization, and liquidity of BOLD’s two-sided job marketplace. Our mission is to balance job seeker relevance with scalable revenue by driving the strategy behind our job corpus, our pay-for-performance (PFP) monetization model, traffic acquisition channels, and bid management systems. We sit at the core of the business and partner closely with Marketing, Sales, Search & Match, and Platform (job ingestion, ranking, and marketplace infrastructure) to optimize supply and demand across all talent pools. By setting the standard for how we weigh revenue against user trust and candidate experience, our team ensures every placement delivers maximum liquidity and high match quality across all BOLD properties and partner feeds. Use traffic data and customer insight to make the case for where growth should come from, and get executives and marketing leaders aligned on it. Run job distribution day to day: the real-time CPC bidding engine, API partner integrations and attribution, and click-quality controls like bot detection and fraud quarantine. Own Joblist, our owned traffic-arbitrage channel, including Google bidding and ROAS targets, and run it as a traffic source for the marketplace rather than a stand-alone profit center. Spot where our acquisition platforms will hit their limits, and steer investment so they can scale. Run experiments at scale across every customer-facing surface, and use research and data to decide what to test next. Strong skills in web analytics, user behavior modeling, and experiment design, and the judgment to use them when deciding where to invest.
- Experience earning trust across teams, resolving conflicts between them, and coaching mid-level PMs.
- A bachelor’s or master’s degree in business, computer science, marketing, or a quantitative field, or equivalent experience.
- Equity in company
- Flexible spending accounts (health, dependent care)
- Internet and home office reimbursement
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