Manager of Lifecycle Marketing

Nav is the leading credit and financial health platform used by more than 2.4 million small business owners in the United States. We’re on a mission to give every small business owner the chance to succeed. The team views each day as an opportunity to challenge the norm, push boundaries, and create meaningful products, services, and experiences that make a positive difference for small business owners each and every day. Nav is seeking a Senior Manager of Lifecycle to own the strategy, execution, and operational management of lifecycle marketing. This role is responsible for building and optimizing programs that move customers to the next best step in their journey, with a strong focus on Free‑to‑Prime conversion, lifecycle engagement, and revenue impact. The role partners closely with Marketing, Product, Engineering, Data, and CRM stakeholders to ensure lifecycle programs are technically sound, well‑targeted, and measurable. Responsibilities Own lifecycle strategy and execution across email and Customer.io programs Improve Free‑to‑Prime conversion through onboarding, upsell, and re‑engagement journeys Maintain healthy deliverability and strong lifecycle channel performance Partner with Data, GTM, Brand, Product, and Engineering on segmentation, data flows, and campaign execution Refresh, test, and optimize onboarding campaigns for Free and Prime users Improve targeting and segmentation for both Prime and Marketplace audiences Prioritize, organize, and oversee lifecycle work intake, deployments, and ongoing optimization Track performance across conversion, engagement, and revenue impact metrics Increase Free‑to‑Prime conversion through better lifecycle strategy, targeting, and onboarding optimization Maintain and improve lifecycle channel health, including deliverability, reporting, and execution quality Build a more effective and scalable lifecycle program through better segmentation, campaign optimization, and cross‑functional coordination Qualifications Deep lifecycle / CRM marketing experience Strong hands‑on experience with Customer.io or similar lifecycle platforms Experience owning email strategy, execution, and performance Comfort working cross‑functionally with Data, GTM, Brand, Product, and Engineering Strong understanding of segmentation, deliverability, and customer journey optimization Ability to balance strategy with hands‑on execution in a lean environment Experience managing a team, including performance reviews and mentorship Benefits Competitive Pay Company Ownership Unlimited Vacation Benefits Day One 6 Weeks Paid Parental Leave Work From Anywhere Flexible Work Arrangements Free Telehealth and Telemental Health For All Employees Employee Networking and Events Community Network Groups (women’s, PRIDE, culture) Meaningful Perks and Rewards Learning and Development Opportunities Pet Insurance Equal Employment Opportunity We do not discriminate on the basis of any protected group status under any applicable law. We are committed to creating a safe, supportive environment where all employees can thrive. #J-18808-Ljbffr