Brand Activation Manager

Energizer Holdings

Energizer Holdings responsibly creates products that make lives easier and more enjoyable. We are guided by our culture: we win together, serve one another, act boldly, and do what is right. Our colleagues come from diverse backgrounds, nationalities, and walks of life, but our shared mission and purpose unite us as one team. As part of a global organization, you will have opportunities to learn, grow, and develop throughout your career. We support flexible working arrangements wherever possible.

Position Summary

Champions the execution of globally approved marketing cycle plans that support and drive commercial objectives for assigned categories and brands. Focuses on achieving agreed local commercial goals for net sales, gross margin, and market share. Plans, leads, and coordinates the implementation of in-store activities, including promotions, visibility initiatives, and communications, in collaboration with internal and external partners. Develops and executes Auto Care brand activation strategies aligned with business priorities, category growth, and market share objectives. Translates consumer, shopper, and customer insights into actionable plans that drive trial, penetration, and purchase frequency. Leads post-implementation evaluations to capture lessons learned, optimize investments, and continuously improve activation effectiveness.

Responsibilities

Universal Accountabilities

• Support the Senior Manager in planning and developing the annual marketing cycle plan, and manage associated budgets.
• Analyze and recommend tactical changes to the product range, pricing, and packaging based on knowledge gained in the market.
• Coordinate the execution of centrally and locally developed promotions, and recommend local activities based on market insights to increase consumer engagement.
• Monitor and periodically report on key competitive activities related to products, pricing, distribution, visibility, and promotions.
• Participate in customer presentations as needed to stay informed about customer developments and requirements. Join key customer negotiations when the Senior Manager is unavailable.
• Establish portfolio assortment requirements by market and channel, and coordinate trade programs within the marketing cycle plan as needed.
• Analyze Nielsen data, including volume and value share, average unit prices (AUPs), and sources of volume, to develop insights that strengthen competitiveness.
• Lead activation activities across the business categories.

Specific Accountabilities

• Adapt the sub-regional Marketing Cycle Plan, ensuring alignment with global and DMG plans, as part of the Annual Business Plan (ABP) process.
• Manage the execution of activities during key weeks to deliver volume and net sales during seasonal peaks.
• Coordinate closely with commercial teams to plan merchandising and visibility requirements across modern and traditional trade channels. Develop these plans during the ABP process and review them quarterly.
• Manage relationships with BTL and digital agencies to ensure effective local planning and execution.
• Analyze Nielsen audit data as it becomes available, reviewing category, pricing, portfolio, and distribution trends by segment against the competition.
• Work with Finance to analyze business segments in terms of product range, volume, net sales, and gross margin, and provide updates to cluster leadership and commercial teams.
• Monitor and track competitors' promotional activities.
• Ensure A&P spending and phasing align with ABP/QF plans.

Strategic Capabilities

• Develop and execute Auto Care brand activation strategies aligned with business priorities, category growth, and market share objectives.
• Translate consumer, shopper, and customer insights into actionable plans that drive trial, penetration, and purchase frequency.
• Lead post-implementation evaluations to capture lessons learned, optimize investments, and continuously improve activation effectiveness.

Project Management & Leadership

• Lead cross-functional projects involving internal and external stakeholders, including agencies.
• Influence without direct authority and align diverse stakeholders around shared business objectives.
• Manage multiple priorities in a fast-paced environment while ensuring excellence in execution.

Analytics & ROI

• Demonstrate experience measuring and optimizing ROI across activations, promotions, and marketing campaigns.
• Translate Nielsen, POS, consumer panel, and commercial performance data into actionable business recommendations.
• Monitor and optimize key KPIs, including net sales, market share, distribution, visibility, A&P efficiency, and gross margin.

What We Are Looking For

Required Skills and Experience

• Bachelor's degree or higher in Business, Marketing, or a related discipline.
• Advanced English proficiency.
• A minimum of 4–5 years of business experience.
• Previous experience in Auto Care, FMCG, or categories with a strong focus on activation and commercial execution.
• Experience leading innovation launches and integrated 360° activation plans across digital, retail, shopper marketing, and e-commerce.
• Strong understanding of modern trade, traditional trade, and marketplace channels.
• Demonstrated experience in consumer goods marketing and sales, including experience in one or more of the categories we manage.
• Proven ability to lead cross-functional projects and influence stakeholders without direct authority.
• Strong analytical skills, with the ability to translate market and commercial data into business actions.
• Experience measuring activation effectiveness and campaign ROI.
• Experience analyzing and applying trade audit data.
• Experience working with Nielsen data.
• Ideally, previous experience in brand activation and execution.
• Experience developing and executing marketing plans.
• Knowledge of market pricing and marketing tactics.
• Budget management experience.
• Experience managing media agencies.
• Exposure to working directly with customers and sales teams.

Competencies

• Strategic Thinking
• Collaboration & Influence
• Results Orientation
• Agility & Change Management
• Ownership & Accountability
• Customer Focus

Preferred Skills and Experience

• Brand management experience.
• Trade marketing experience.
• CPG background.

Come Join Us!

Energizer is an equal opportunity employer. We prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity, or any other legally protected status, in accordance with applicable federal, state, and local laws.