Campaign Marketing Manager

Responsible for developing and producing the primary campaign deliverables, creative concepts, and the set of items defined in the strategic brief, ensuring consistency, quality, and on-time delivery in collaboration with external agencies Oversee internal or employee-facing communications strategy as appropriate for the scale and relevance of campaigns Proficient in designing prompts for AI, rapid iteration, and evaluating outputs Collaborate with cross-functional teams: audience marketing, field marketing, digital strategy, field enablement, as well as curriculum and certification programs, to align strategies, expected outcomes, and reporting Adopt an audience-centered approach at every stage of the lifecycle, understanding needs, preferences, behaviors, and demographic characteristics of target audiences to guide creation of relevant, impactful, and engaging content Develop creative campaign concepts — for example theme and visual identity — from ideation through execution, in collaboration with agencies Provide campaigns, resources, and execution playbooks to client-facing teams for rollout across global markets Manage the strategy and development of global nurture campaigns, focusing on the first 60 days after audience downloads and beyond Meet or exceed marketing return on investment (ROMI) targets, consistently leveraging data-driven analysis to inform decision-making Manage cross-functional communications, briefings, and quarterly business updates Requirements Bachelor’s degree or equivalent in marketing, communications, or equivalent professional experience Minimum of 5 years’ experience developing global marketing campaigns for a large enterprise Proficiency with campaign management tools (Draftr, Marketo, Airtable, CMT — Salesforce Campaign Management Tool, Allocadia) Knowledge of data analytics tools (Adobe Customer Journey Analytics, Power BI, FullStory) is a plus Proven experience using generative AI / machine learning (GenAI/ML) to accelerate campaign strategy, creative design, content variants, audience analysis and segmentation, channel optimization, and experience design (A/B, multivariate testing, incrementality) Demonstrated track record of influencing large, global, cross-functional teams from planning through execution Excellent written and verbal communication skills for creating customer-facing campaigns, resources, creative briefs, and strategic campaign presentations Core Competencies Demonstrates expertise in developing and executing global marketing campaigns, leveraging data-driven analysis and generative AI to optimize strategies and enhance audience engagement. Proficient in managing cross-functional communications and delivering impactful creative concepts aligned with business objectives. Highest-signal resume keywords Global Marketing Campaign Development Generative AI / Machine Learning Proficiency Campaign Management Tools (Draftr, Marketo, Airtable, CMT, Allocadia) Data Analytics Tools (Adobe Customer Journey Analytics, Power BI, FullStory) Excellent Written and Verbal Communication Skills ATS Optimization Keywords Hard Skills Campaign Development Creative Concept Design Data-Driven Analysis Audience Analysis and Segmentation A/B Testing Multivariate Testing Incrementality Testing Soft Skills Collaboration Influencing Cross-Functional Teams Strategic Thinking Industry Keywords Marketing Return on Investment (ROMI) Audience-Centered Approach Creative Briefs Campaign Resources Global Markets Tools & Technologies Draftr Marketo Airtable Salesforce Campaign Management Tool Allocadia Adobe Customer Journey Analytics Power BI FullStory #J-18808-Ljbffr Jobtailor