Product Manager Salesforce

Salesforce Product Manager

The Salesforce Product Manager acts as the business-side owner of McGough's Salesforce ecosystem, ensuring that the platform drives measurable business outcomes across marketing, business development, and client relationship management. This role partners closely with IT, Information Services and Marketing Data Analysts to define, deliver, and continuously improve Salesforce capabilities that align with business goals.

This individual will collect and present business justification for investments, prioritize the roadmap, monitor adoption and ROI, and act as the bridge between end users, executive sponsors, and the technical delivery teams. They are accountable for ensuring the platform remains stable, relevant, and value-generating. This role maintains awareness of how the platform fits within broader business capabilities and adjacent systems and collaborates with domain-level leadership to support coherent, cross-platform outcomes. In addition to roadmap ownership and optimization, this role is responsible for defining and delivering the enablement strategy for the platform, including hands-on training and capability development to ensure users can effectively adopt and sustain Salesforce-driven processes.

Qualifications:

Required:

• 7+ years of experience in digital product management, CRM ownership, or enterprise application strategy.
• Proven ability to lead cross-functional teams to define and deliver digital tools that align with business needs.
• Demonstrated success in building and managing a business-focused roadmap for enterprise platforms that align to broader business capabilities and adjacent systems.
• Experience partnering with IT and Deployment Program Managers to define scope, success metrics, and delivery milestones.
• Strong communication, stakeholder engagement, and organizational influence skills.

Preferred:

• 2+ years experience with Salesforce system.
• Background in business development, marketing operations, or client relationship management.
• Familiarity with Agile delivery models, digital transformation initiatives and organizational change management.
• Systems-oriented thinking, with awareness of cross-platform dependencies and downstream impacts.
• Bachelors or Masters degree in software development, business administration, customer relations management.

Skills:

• Strategic product thinking paired with strong execution discipline.
• Strong collaboration and facilitation skills; able to drive clarity and accountability in complex initiatives.
• Comfortable managing ambiguity, prioritization, and change across competing priorities.
• Comfortable designing and/or delivering hands-on training and/or establishing training programs.
• Strong analytical capabilityable to define, track, and communicate performance metrics.
• Systems-oriented thinking, with awareness of cross-platform dependencies and downstream impacts.
• Experience with project management tools (JIRA, Confluence, Smartsheet, MS Project, etc.)
• Clear, confident communicator with executive presence and attention to detail.

Office and Travel:

• Position is based at McGough's headquarters in Roseville, MN.
• Travel is expected to be up to 25% consisting of trips to McGough's various offices for training or team building activities. Additional travel to various national office locations may be required as determined by the individual and their manager.

Responsibilities and Tasks:

Platform Leadership and Enablement:

• Define and maintain the Salesforce platform roadmap, in partnership with Program Managers/Contractors responsible for delivery execution
• Surface cross-platform tradeoffs and dependencies to domain leadership when platform-level decisions impact broader business outcomes.
• Partner with Product Owners, IT, and Business Leaders to establish program goals, deliverables, and KPIs.
• Lead operational readiness and change enablement for new digital tools and enhancements.
• Surface Salesforce-related dependencies, risks, and impacts to Program Managers and Digital Operations leadership
• Track program progress through defined metrics (adoption, usage, quality, and satisfaction).
• Establish platform KPIs and success metrics tied to adoption, data quality, and business outcomes.
• Manage third-party vendors and service providers to ensure accountability to scope and SOWs
• Partner with domain-level leadership to ensure platform roadmap decisions support coherent, end-to-end business capabilities.

Deployment Partnership:

• Partner with Digital Operations Leadership to ensure Salesforce initiatives align with McGough's overall application ecosystem.
• Design, Develop and deliver training programs or identify contract needs to support office hours and self-service learning paths for employees of all levels
• Track progress, risks, and changes through training and onboarding phases; communicate updates to leadership.
• Serve as a business escalation point for Salesforce-related tradeoffs impacting scope, adoption or outcomes.

Product Enablement & Capability Development:

• Define what successful Salesforce usage looks like across user groups (Sales, Business Development, Project PMs).
• Design and personally deliver targeted training sessions for core user groups and power users.
• Develop lightweight enablement materials, playbooks, and usage guidance aligned to business processes.
• Reinforce expected behaviors and workflows through training, communication, and ongoing engagement.
• Partner with business stakeholders, Program Managers, BAs, and IT to identify adoption gaps and adjust enablement accordingly.
• Partner with other Product Managers, Business Analysts and Application Specialists to identify technical/business gaps and adjust accordingly.

Operational Excellence:

• Champion Salesforce-specific delivery and documentation standards in partnership with IT and Program Management
• Partner with Digital Operations Leadership to align with McGough's enterprise governance model.
• Provide feedback and recommendations to improve Salesforce delivery and enablement effectiveness.
• Collaborate with vendors and delivery partners to ensure solutions align with business needs and enablement goals.

Physical Requirements:

The physical requirements listed here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Position involves sitting for extended periods of time at employee's workstation and during meetings as well as while traveling, either by plane or car. Employee needs to be able to lift to 20 pounds as frequently as needed to move objects; dexterity to write and manipulate computer keyboard and mouse; ability to hear and speak clearly; and ability to distinguish between colors on graphs and charts.

Employee may be required to visit construction jobsites which may expose the employee to dirt, dust, uneven surfaces, outdoor weather conditions and extreme temperatures.

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In alignment with our commitment to pay transparency, the base salary range for this position is $138,000 to $163,000, excluding fringe benefits or potential bonuses. If you join McGough, your final base salary will be determined by several factors, including geography, location, skills, education, and experience. Furthermore, we place significant value on pay equity among our current team members as part of any final job offer.

Please note that the range provided above reflects the hiring range for this role. Hiring near the top end of this range would be atypical, as we aim to allow room for future salary growth. Additionally, McGough offers a comprehensive compensation and benefits package. This includes insurance coverage for medical, dental, vision, life, and disability. We also provide generous retirement plans, voluntary benefit plans, parental leave, substantial paid time off, and holiday pay.