Product Manager Senior - Product Conversion, Youth, Starter & Family Banking

Join the Youth, Starter and Family Banking segment team to lead the product conversion and graduation strategy for the next generation of customers. This team sits at the intersection of customer strategy, product experience, and business performance, focused on helping parents teach their children financial basics, helping young adults get started on their independent financial journeys, and ensuring customers seamlessly transition to the next best product as their financial needs evolve.


As a Product Manager Senior, Vice President in Product Conversion Youth, Starter & Family Banking, you will own graduation and conversion end-to-end-shaping strategy, partnering closely with marketing, product, analytics, and field teams, and driving measurable improvements in graduation rate, retention, and funnel performance across digital and assisted channels.

Job responsibilities

• Own the product graduation and conversion strategy for Youth, Family, and Starter customers, ensuring customers are transitioned to the right product at the right time based on need and readiness.
• Define and prioritize customer problems and use cases related to graduation, conversion, and retention, translating insights into clear strategies and roadmaps.
• Partner closely with acquisition and engagement marketing teams to design and execute campaigns that drive awareness of graduation eligibility, incentives, and benefits.
• Collaborate with product, design and digital experience teams to optimize conversion flows, minimize friction, and reduce drop-off across digital and assisted channels.
• Work with field partners to equip bankers and retail operations specialists with the tools, training, and processes needed to identify graduation moments and execute seamless conversions.
• Establish strong partnerships with data and analytics teams to define success metrics, track performance across the conversion funnel, and identify behavioral trends and opportunities.
• Use data-driven insights to continuously test, learn, and optimize conversion strategies to improve graduation rate and retention.
• Act as a senior thought partner and influencer across cross-functional teams, aligning stakeholders around shared goals and outcomes.
• Achieve success measure for graduation/conversion rate, post-conversion retention, and reduction in funnel drop-off

Required qualifications, capabilities, and skills

• 5+ years of experience in product management, customer strategy, growth, or a related discipline within financial services or a highly regulated consumer business.
• Demonstrated experience owning complex, cross-functional initiatives with measurable business outcomes.
• Strong understanding of customer lifecycle management, conversion funnels, and retention drivers.
• Proven ability to partner effectively across marketing, product, analytics, and frontline teams.
• Data-driven mindset with experience leveraging analytics to inform strategy and decision-making.
• Comfort operating in ambiguity and building new capabilities from the ground up.
• Executive-level communication skills with the ability to influence without direct authority.

Preferred qualifications, capabilities, and skills

• Experience working with youth, starter, or early-stage customer segments.
• Familiarity with branch-enabled and digital-first conversion journeys.
• Experience leading conversion or growth initiatives across multiple channels.

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.


We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.


We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Base Pay/Salary
New York,NY $111,500.00 - $185,000.00 / year