Paid Ads and SEO Specialist

Seeking a part-time remote Paid Ads and SEO Specialist, the candidate will manage Google Ads and Meta Ads campaigns, enhance organic search visibility, and connect marketing performance to registrations and revenue for camp programs. Key responsibilities Build, manage, and optimize Google Ads and Meta Ads campaigns targeting families seeking enrichment programs Develop and implement a prioritized SEO strategy to improve visibility and performance for relevant searches Validate conversion tracking and provide weekly reporting on campaign results and optimization strategies Required qualifications Hands-on experience managing Google Ads and Meta Ads, including campaign setup and optimization Proven SEO experience with measurable outcomes from previous work Proficiency in Google Analytics 4 and Google Search Console, with experience in conversion tracking Strong analytical skills to explain performance changes and inform decision-making Ability to connect marketing efforts to customer acquisition and revenue generation Virtual Vocations Inc