Sales Director
Primis
Sales Director, SMB - Cybersecurity SaaS
Location: Clearwater, Florida
Salary: 80,000-90,000k basic salary + OTE
About the Company
Our client is a global leader in cybersecurity SaaS, helping thousands of organisations reduce risk and strengthen their security posture. With a market-leading platform and a fast-growing customer base, they’re continuing to scale their sales organisation and are looking for an experienced leader to drive the next phase of growth.
The Role
We’re looking for a Sales Director to lead and scale a team of high-performing SMB Account Executives. You’ll own team performance against new business and expansion targets, coach your AEs through a fast-paced, high-velocity sales cycle, and shape how the team prospects, qualifies and closes. This is a hands-on leadership role for someone who loves building people as much as hitting numbers.
What You’ll Do
Lead, coach and develop a team of SMB Account Executives to consistently hit and exceed quota
Own team forecasting, pipeline management and reporting to senior leadership
Run regular 1:1s, deal reviews and call coaching to sharpen discovery, objection handling and closing skills
Recruit, onboard and ramp new AEs, building a strong bench for future growth
Drive a high-activity, high-velocity sales culture built on accountability and recognition
Partner with Marketing, SDR, Channel and Customer Success teams to strengthen pipeline and customer retention
Identify process improvements and share best practice across the wider sales organisation
What We’re Looking For
Proven experience leading a SaaS sales team, ideally in SMB or high-velocity, transactional sales
A track record of consistently hitting team targets and developing AEs into top performers
Strong forecasting and pipeline discipline, with confidence using Salesforce or a similar CRM
A hands-on coaching style and the ability to motivate a team in a fast-moving environment
Excellent communication skills and comfort presenting to senior stakeholders
Cybersecurity experience is a bonus but not essential
Why Join
Join a global leader in a growing, mission-driven market
Competitive base, uncapped commission and strong earning potential
Clear progression paths within a scaling sales organisation
A high-energy, people-first culture that celebrates wins
Interested? Apply now or reach out to [Your Name] at Primis for a confidential conversation.
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