Digital Advertising Marketing Analyst

Job Description

Job Description

About Futu US Inc.

Futu US Inc. stands at the forefront of financial services, housing two SEC registered broker-dealers alongside a cryptocurrency brokerage — all operating under the reputable wing of Futu Holdings Limited (Nasdaq: FUTU).

Our core mission revolves around innovating the investing landscape through a digitized brokerage and wealth management platform that's designed to elevate the investment experience.

Here's a closer look at our key entities:     

• Futu Clearing Inc.: An SEC registered FINRA member dedicated to delivering top-tier clearing and execution services globally.
• Moomoo Financial Inc.: As an SEC registered FINRA member, we provide retail investors access to both U.S. and Asian securities markets, ensuring your investment journey is backed by expertise.
• Moomoo Technology Inc.: Offering a data-rich trading platform, we provide unparalleled insights and tools to enhance your trading strategies. Note that this entity is not a licensed broker-dealer.

For deeper insights into our entities and affiliates, explore futuclearing.com or moomoo.com/us to discover the future of investing with confidence and innovation.

Digital Advertising Marketing Analyst

Office Location: Dallas, TX or Jersey City, NJ

About the Team & Role:

As a Digital Advertising Compliance Analyst, you will play an essential role in ensuring that the firm's retail advertising, marketing materials, digital campaigns, and public communications meet applicable regulatory requirements and internal compliance standards.

Working closely with Marketing and business stakeholders, you will review and evaluate communications across digital channels, identify potential regulatory risks, and provide practical guidance that supports compliant, accurate, and effective investor communications.

The role combines regulatory review, social media surveillance, audit support, and continuous process improvement. The successful candidate will bring strong knowledge of broker-dealer and crypto advertising regulations, sound regulatory judgment, and the ability to manage a high-volume review environment without compromising quality.

What You'll Do:

Advertising and retail communications review

• Review and, within assigned authority, approve retail communications, including digital advertisements, websites, mobile applications, social media content, email campaigns, promotional materials, and other investor-facing communications.
• Evaluate communications against FINRA Rule 2210, applicable SEC requirements, state regulations, firm policies, and relevant product-specific advertising standards.
• Identify misleading, exaggerated, promissory, or insufficiently substantiated statements, as well as deficiencies in disclosures, risk presentations, performance claims, and comparisons.
• Provide clear, actionable feedback to Marketing and business stakeholders while maintaining regulatory independence.
• Maintain accurate documentation of reviews, decisions, approvals, and supporting evidence.

Surveillance and risk monitoring

• Conduct risk-based surveillance of firm-sponsored social media and other public communications.
• Perform retrospective reviews to identify potential violations, unauthorized communications, and emerging compliance risks.
• Document findings, escalate material concerns, and monitor remediation through closure.
• Identify recurring issues and recommend preventive controls.

Regulatory examinations and audit support

• Support FINRA, SEC, state, internal audit, and other applicable regulatory examinations.
• Assist with advertising-related record requests, review documentation, surveillance evidence, and remediation tracking.

Operational excellence and process improvement

• Manage assigned advertising submissions within established service-level expectations.
• Monitor review queues, prioritize time-sensitive campaigns, and escalate potential delays.
• Support enhancements to advertising review and surveillance workflows, including Red Oak, Smarsh, or comparable platforms.
• Identify opportunities for workflow standardization, automation, improved reporting, and reduced manual processing.
• Collaborate with Marketing, Legal, and Product teams on new campaigns and product launches.

Requirements

• Must hold active FINRA Series 7 and Series 24 licenses at the time of hire. FINRA Series 4 is preferred; if not currently held, the candidate must obtain the Series 4 license within six (6) months of the date of hire. Licensing requirements are subject to the position's specific supervisory responsibilities.
• 3–5 years of relevant broker-dealer compliance experience, including direct responsibility for advertising or retail communications review.
• Working knowledge of FINRA Rule 2210 and applicable SEC communications requirements.
• Demonstrated experience evaluating digital marketing content, social media communications, disclosures, and promotional claims.
• Experience documenting compliance decisions, communicating required revisions, and escalating regulatory concerns.
• Ability to manage competing priorities and make sound compliance decisions in a deadline-driven environment.

Preferred Qualifications:

• Bilingual - Mandarin speaking
• Experience supporting retail brokerage, crypto firm, online trading, self-directed investing, options, or other investment products.
• Hands-on experience with Red Oak, Smarsh, or comparable advertising review and communications surveillance tools.
• Experience supporting regulatory examinations, advertising audits, and WSP enhancements.
• Familiarity with mobile-app advertising, influencer campaigns, paid digital advertising, and emerging marketing channels.
• Experience recommending workflow automation and measurable process improvements.

Benefits

What We Offer:

• Comprehensive Paid Medical Benefits: We prioritize your health with a robust medical benefits plan that covers you and your dependents
• 401k Employer Contribution: We match your contributions to help you grow your retirement savings
• Generous Paid Time Off & Paid Holidays: Take the time you need to recharge and pursue your passions with our generous paid time off policy
• Opportunities for Professional Growth & Development: Invest in your future through hands-on learning, skill-building, and cross-functional work
• Performance Based Bonuses: Your hard work deserves recognition! Enjoy performance-based bonuses that reward your contributions to our team's success

Base pay for a successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is $100,000 - $120,000 . This role is also eligible to participate in our discretionary bonus plan.

Disclaimer:

The above information in this job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Employment with Futu Holdings Limited, including all subsidiaries, is on an at-will basis. This means that either the employee or the Company may terminate the employment relationship at any time, with or without notice and with or without cause, subject to applicable law. Nothing in this job posting or description should be construed as creating an express or implied contract of employment or guarantee of employment for any specific duration.

Futu Holdings Limited, including all subsidiaries, is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by applicable law.

Warning about fake job posts :

Please be aware of fraudulent job postings by persons not affiliated with Futu, Moomoo, or their affiliates. Criminals may use fraudulent job postings to obtain your personally identifiable information and/or financial information to steal your identity and/or money.

All communications to you will come from a business email address. We do not hire through text message, social media, or email alone, and any interviews will be conducted in person or through a video call. We will not ask you for bank account information nor ask you to pay anything during the hiring process.

If you see suspicious activity or believe that you have been the victim of a job posting scam, you should report it to your local FBI field office or to the FBI’s Internet Crime Complaint Center.