Senior Meta Media Buyer | E-Commerce Growth

Job Description

Pop On Veneers is hiring a Senior Meta Media Buyer to help manage large-scale direct response advertising campaigns.

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We are one of the fastest-growing direct-to-consumer smile brands in the United States, spending heavily across Meta, Google, YouTube, and other acquisition channels.

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This role is ideal for someone who understands performance marketing beyond surface-level metrics and thrives in a fast-moving, high-accountability environment.

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You’ll play a key role in the day-to-day execution and monitoring of our Meta advertising accounts, including:

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• Launching and structuring campaigns inside Meta Ads Manager
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• Monitoring campaign performance closely throughout the day
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• Assisting with scaling, budget allocation, and optimizations
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• Identifying creative fatigue and performance shifts early
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• Analyzing KPIs including CPA, ROAS, MER, CTR, CPM, CVR, and hook rates
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• Reporting insights and trends to the media buying and creative teams
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• Helping maintain account organization, tracking accuracy, and operational consistency
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This is not a “set it and forget it” role.

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We are looking for someone proactive, analytical, detail-oriented, and deeply comfortable inside Ads Manager.

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Qualifications

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• 5+ years of hands-on Meta/Facebook ads experience
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• At least 1 year of experience with Motion
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• Strong understanding of direct response e-commerce advertising
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• Experience working with medium-to-high spend accounts preferred
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Familiarity with:

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• Advantage+
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• ABO/CBO structures
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• Pixel/event tracking
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• Attribution models
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• Creative testing frameworks
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• Retargeting strategies
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• Strong spreadsheet and reporting skills
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• Ability to spot performance issues quickly and think critically about solutions
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Experience with any of the following is a plus:

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• Shopify
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• Northbeam
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• Triple Whale
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• Blotout
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• Klaviyo
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• Direct response creative analysis
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• High-volume DTC brands
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What We’re Looking For

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• Strong attention to detail
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• High sense of ownership
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• Fast communication
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• Data-driven decision making
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• Ability to thrive in a fast-paced environment
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• Someone who genuinely enjoys performance marketing
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Why Join Us?

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• Work directly with senior marketing leadership
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• Manage campaigns with significant daily ad spend
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• Gain exposure to large-scale DTC growth strategies
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• Long-term opportunity with room for advancement
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• Remote position with a growing team
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