Strategist
Virtual Vocations Inc
To enhance customer acquisition and revenue growth, the full-time remote TV, Video, Audio & Display (TVAD) Strategist will plan and optimize full-funnel media programs, translating data insights into actionable strategies while collaborating with cross-functional teams. Key Responsibilities Develop and execute comprehensive TVAD plans that align with client business goals and present growth-focused updates Utilize platform capabilities and insights to shape budget allocations and pilot innovations while ensuring effective measurement and optimization Design and implement valid tests for TVAD performance, advocating for Tinuiti's measurement framework to stakeholders Required Qualifications 5-7 years of experience managing TV/video/audio/display campaigns at scale or in analytical roles with media analytics exposure Familiarity with DSPs, ad platforms, and audience/data usage, along with strong measurement skills including incrementality and forecasting Proficiency in advanced Excel/Sheets and familiarity with SQL and GA4 analytics Demonstrated ability to communicate effectively with clients and collaborate with cross-functional teams Strong understanding of media performance metrics and the ability to connect media efforts to business outcomes
Vacancy posted 3 days ago
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Virtual Vocations Inc
United States2 days ago
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