Sr Product Marketing Manager

Senior Product Marketing ManagerLTK's mission is to empower the world's premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we're looking for team members who want to create, innovate and disrupt an industry.We empower our team members to drive innovation, create value, and continue to spearhead the creation of this industry — a game changer when it comes to career growth.About the roleWe're looking for a Senior Product Marketing Manager to lead Product Marketing at LTK and drive its evolution as a core growth function. This role sits at the intersection of Product, Marketing, and Revenue—owning how our products are positioned, launched, and brought to market.You'll translate product strategy into clear, compelling narratives and go-to-market plans that drive adoption, engagement, and revenue across creators, brands, and consumers. You'll also help evolve how Product Marketing operates in an AI-native environment—using new tools to increase speed, insight, and impact.How you will make an impactProduct Marketing & GTM Leadership: Own end-to-end go-to-market strategy for launches and key initiativesDevelop clear, differentiated positioning, messaging, and value propositionsTranslate complex product capabilities into compelling, customer-facing narrativesAct as the connective tissue across Product, Brand, Sales, and Customer SuccessLaunch Strategy & Execution: Drive GTM readiness, including launch narratives, content, pricing context, and Sales/CS enablementEnsure consistent, high-quality execution across web, in-product, lifecycle, and campaignsModern Product Marketing (AI-Enabled): Use AI to accelerate content creation, messaging, and GTM executionTranslate AI-powered product capabilities into clear customer valueApply AI to improve personalization, experimentation, and performance insightsCross-Functional Alignment: Partner with Product to inform roadmap through market and customer insightsAlign with Marketing and Revenue to connect roadmap, campaigns, and channelsIntegrate product-led and sales-led motions into a unified GTM strategyCustomer & Market Insights: Define segments and personas to guide targeting and positioningConduct competitive analysis and identify differentiation opportunitiesUse data and feedback to continuously refine messaging and GTM strategyWhat you will bring to LTK7–10+ years in Product Marketing or related roles (SaaS, marketplace, creator economy, or digital platforms preferred)Proven track record owning GTM strategies that drive adoption and revenueStrong storytelling skills—able to make complex products simple and compellingExperience working cross-functionally with Product, Sales, Marketing, and CSAbility to operate independently and build from zero in a team-of-one environmentStrong analytical skills; comfortable using data to inform strategy and measure impactExperience using AI tools to improve workflows, insights, or outcomesHigh curiosity and adaptability with emerging technologiesA mindset focused on seizing opportunities and moving with urgencyDedication to fierce prioritization and operational excellenceAdaptability to a dynamic, fast-moving environmentA growth mindset and openness to feedbackWhat we offer for full-time salaried employeesThe opportunity to be part of the leading global company in creator commerceA remote-first, productivity-first environmentCompetitive compensation and benefits package to meet the needs of you and your family401(k) with LTK company matchingMedical Insurance, Vision Insurance, Dental InsurancePaid Maternity Leave and Paid Paternity LeaveSummer Fridays and Flexible PTOFor temporary full-time employees, benefits eligibility may varyAbout LTKFounded in 2011, LTK is the global technology platform purpose-built to empower lifestyle creators to monetize their content. The full-service platform connects brands, creators, and shoppers with a world-class shopping app and trusted tools and technology that make content instantly shoppable. Today, premium lifestyle creators in 160+ countries drive more than $5 billion+ in annual retail sales through their LTK Shop profiles. More than 40 million consumers turn to LTK Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. More than 8,000 retailers and 1M brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. LTK is headquartered in Dallas, TX, and currently operates on five continents.Our missionTo empower the world's premium lifestyle Creators to achieve maximum economic success.Our valuesHere to winCommit to the journeyWork wellCommitment to diversityLTK believes diversity, equity, and inclusion are fundamental obligations that strengthen our team. We employ a diverse, multi-disciplinary team to build a meaningful company and culture.For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment.Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees.LTK is an Equal Opportunity Employer.