Senior Director, Product Marketing

About Salesforce Salesforce is the #1 AI CRM where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword – it’s a way of life. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all. Ready to level‑up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. About the Role Salesforce Platform is the backbone of the world's most trusted AI‑powered enterprise applications‑and the team behind it is growing. The Platform Product Marketing team plays a pivotal role in driving the go‑to‑market strategy for our most strategic product areas, including the Headless 360 platform, which includes Security, Trust, and the broader developer and technical buyer ecosystem. We are seeking a visionary and energetic Senior Director of Product Marketing to own the GTM strategy and global sales enablement. In this highly visible role you will arm the entire Salesforce sales organization—from AEs to Solutions Engineers to executive sellers—with the strategy, messaging, and tools they need to win in the market. You will champion solution selling, helping sellers move from feature‑based conversations to outcome‑driven narratives that connect the Headless 360 platform capabilities to customer business value. Key Responsibilities Platform GTM Strategy: Own the end‑to‑end GTM strategy for the Headless 360 platform, covering security solutions (Shield, Security Center, Privacy Center, Platform Encryption, Backup & Recover, Event Monitoring) and developer solutions (incl. Sandboxes, Agentforce Vibes). Define and lead quarterly by‑segment and by‑OU GTM plays in partnership with Sales, Product, and OU leaders globally. Competitive Differentiation and Value Messaging: Develop a clear Headless 360 platform competitive differentiation and value messaging that resonates with technical buyers, security leaders, and line‑of‑business executives. Alignment with Global Campaigns: Align GTM priorities with top global campaigns, product launches, and cross‑cloud initiatives. Sales Enablement: Equip sellers and partners with the assets needed to win opportunities. Build and run global enablement programs, develop bootcamps, onboarding programs, field updates, competitive battlecards, and sales plays tailored by segment, industry, and buyer persona. Program Measurement and Optimization: Own monthly and quarterly measurement of GTM program success, including enablement adoption, pipeline contribution, and win rates. Provide data‑driven insights and recommendations to continuously optimize GTM programs. Solution‑Selling Leadership: Champion a solution‑selling motion across the Headless 360 platform GTM, shifting conversations from product features to customer outcomes, industry use cases, and measurable business value. Build prescriptive solutions that connect capabilities to buyer pain points, and develop deal‑winning narratives, discovery question guides, and ROI frameworks. Customer Proof Pipeline: Partner with Sales and Customer Success to build customer proof pipeline‑case studies, ROI stories, and reference programs that fuel pipeline and accelerate deal cycles. AI‑Powered Marketing Maker: Lead by example as a marketing maker, leveraging AI tooling (generative AI platforms, content automation tools) to increase content output, campaign velocity, and enablement scale. Build workflows and playbooks that help your team adopt AI tools to produce drafts, localize content, generate variations, and analyze performance faster. Executive Communications and Leadership Engagement: Partner with Product, Marketing, and Sales executives on keynotes, QBRs, and strategic leadership communications. Serve as a trusted voice for the Headless 360 platform GTM in senior‑level forums and customer executive briefings. Collaborate cross‑functionally with PMM peers, Product Management, Sales Strategy, Sales Programs, and Enablement Ops to ensure consistent and aligned global execution. Team Leadership & People Management: Lead, coach, and develop a high‑performing GTM PMM team. Hire, onboard, and nurture top talent; build clear career paths, development plans, and succession frameworks. Foster a culture of clarity, speed, accountability, and inclusion-setting operating rhythms, goals, and regular review cadences. Scale team impacts through clear ownership, streamlined processes, and strong cross‑functional partnerships. Cross‑Cloud Collaboration & Messaging Consistency: Serve as connective tissue across Salesforce’s GTM marketing organization, partnering with GTM Marketing leaders across Sales Cloud, Service Cloud, Commerce Cloud, MuleSoft, Data 360, and other clouds to ensure the Headless 360 platform and security solutions are told consistently and compellingly across every business unit. Lead regular cross‑functional syncs with GTM Marketing peers to align on launch timing, campaign integration, field readiness, and joint storytelling opportunities. Identify gaps or inconsistencies in how Headless 360 platform capabilities are represented across clouds and proactively drive resolution through collaboration. Qualifications 10+ years in Product Marketing, GTM Strategy, or Sales Enablement leadership roles with proven experience at enterprise SaaS companies. Demonstrated expertise in solution‑selling methodologies and the ability to translate complex platform capabilities into outcome‑driven sales narratives. Experience with developer platforms, headless/composable architecture, or API‑first products is strongly preferred. Strong background in security, trust, governance, and compliance product marketing, or the ability to build credibility in this space quickly. Proven track record building global enablement programs at scale with measurable impact on pipeline and win rates. Experience leveraging AI tools and automation to accelerate content creation, campaign execution, and team productivity. Exceptional communication, storytelling, and executive presentation skills. Inspirational leader who builds high‑performing teams and thrives in fast‑paced, cross‑functional environments. Ability to simplify technically complex concepts for a range of audiences—from developers to C‑suite executives. Bachelor’s degree required; MBA or equivalent experience is a plus. Benefits Salesforce offers a variety of benefits to help you live well, including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. Equal Employment Opportunity Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. We believe in equality for all and strive to create an inclusive workplace free from discrimination. Candidates will be assessed on the basis of merit, competence, and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and all other aspects of employment. #J-18808-Ljbffr salesforce.com, inc.