Digital Marketing Specialist

Digital Marketing Specialist (Audio Industry Preferred) - Direct Hire, Full-Time Employee

Kirkland, WA - on-site, Monday - Friday

Benefits:

• Health and welfare benefits
• 401(k) with company match
• 15 days of paid time off during the first year
• 11 paid holidays, and one floating holiday.

Experience in the audio industry is strongly preferred. This role requires both asset creation and direct collaboration with artists, creators, and reviewers, meaning you’ll need (or quickly learn) the technical nuances of pro audio gear.

Role Overview

The Digital Marketing Specialist drives brand awareness, engagement, and revenue across global digital channels. You’ll partner with the Marketing Director and cross‑functional teams to execute high‑impact digital campaigns, optimize online experiences, and support sustained product growth through lifecycle marketing and creator programs.

Key Responsibilities

Digital Marketing Execution

• Launch and optimize integrated digital campaigns for new products, evergreen initiatives, and brand growth.
• Manage digital presence across websites, Amazon, email, paid media, and social channels.
• Oversee external agencies handling paid search, paid social, display, Amazon Advertising, SEO, and website optimization.
• Improve digital merchandising, conversion rates, and customer engagement through coordinated CRO and SEO initiatives.
• Support lifecycle marketing—education, registration, software engagement, accessory attachment, and repeat purchases.

Content & Asset Management

• Translate product launch assets into channel‑specific content for web, paid media, email, social, Amazon, and short‑form video.
• Coordinate with creative teams and external partners to deliver optimized digital assets.
• Ensure consistent messaging across all digital touchpoints.

Creator & Artist Program

• Identify, onboard, and support musicians, creators, educators, and reviewers.
• Manage outreach, product seeding, campaign coordination, and ongoing creator relationships.
• Repurpose creator content across paid, social, web, Amazon, and evergreen campaigns.

Marketing Operations & Reporting

• Monitor digital performance and recommend optimizations based on analytics and customer insights.
• Manage vendor and partner relationships.
• Stay current on emerging digital tools, trends, and best practices.

Qualifications

Basic Qualifications

• Experience with paid search, paid social, email marketing, SEO, website optimization, and analytics.
• Proficiency with Google Analytics, Google Ads, Meta Ads Manager, email platforms, and CMS tools.
• Strong project management, communication, and analytical skills.

Preferred Qualifications

• Understanding of professional audio hardware and the ability to translate technical features into compelling content.
• Experience in audio, music tech, consumer electronics, or related product categories.
• Background in creator/influencer/artist marketing, including product seeding and UGC.
• Familiarity with creator management and automation platforms (GRIN, Aspire, CreatorIQ, Upfluence, Klaviyo, HubSpot, Mailchimp, etc.).
• Experience managing Amazon Brand Stores, A+ Content, Amazon Advertising, and e‑commerce merchandising.
• Passion for music, live production, content creation, or audio technology.

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.
• 5+ years executing multi‑channel digital marketing campaigns.
• Experience in the audio industry highly preferred
• Ability to run integrated paid/owned/earned digital campaigns
• Strong cross‑functional collaboration and relationship management.
• Data‑driven decision making and testing mindset.
• Ability to manage multiple priorities, partners, and deadlines
• High attention to detail and consistent brand execution.
• Adaptability to evolve digital platforms and technologies.