Digital Marketing Specialist
GP Strategies
Digital Marketing Specialist
We're hiring a Digital Marketing Specialist to execute and optimize B2B campaigns across channels. This role focuses on building campaigns, refining targeting, and driving measurable performance. You will partner closely with the Digital Marketing & ABM Manager and directly impact pipeline growth and brand visibility.
This role suits someone who thrives on precision, data, and continuous optimization—someone who wants to understand what works, why it works, and how to improve it.
Key Responsibilities
- Plan, build, and manage B2B paid media campaigns (LinkedIn Ads, Google Ads, third-party platforms)
- Develop and optimize audience targeting, ad copy, and creative assets
- Execute email campaigns, nurture flows, and newsletters in HubSpot and related channels (such as LinkedIn)
- Manage the end-to-end production and execution of marketing newsletters, including content coordination, segmentation, deployment, and performance reporting
- Monitor and optimize campaign performance daily
- Manage tracking (attribution), UTMs, and attribution for accurate reporting
- Deliver weekly performance insights and recommendations
- Partner with RevOps/Marketing Ops on data, CRM alignment, and campaign infrastructure
- Run A/B tests across ads, landing pages, and email campaigns
- Register and manage every campaign through our governance process, including intake, approval workflows, and GTM readiness checks, to ensure consistent execution standards across the team
- Coordinate with content and web teams on landing pages and CMS updates
- Support ABM initiatives, including account targeting and campaign execution
Qualifications
- 3–5 years of experience in B2B digital marketing or demand generation
- Hands-on experience with LinkedIn Ads, Google Ads, and multi-channel campaigns
- Strong HubSpot experience (email, workflows, segmentation, lifecycle management)
- Data-driven mindset with experience in reporting tools (Power BI or Looker Studio)
- Familiarity with AI tools for marketing optimization
- Advanced English (C1+) with strong B2B copywriting skills
- Ability to translate strategic messaging into campaign execution
- Bachelor's degree in Marketing, Business, Communications, or related field
Preferred
- Google Ads and LinkedIn certifications
- Experience with ABM platforms (Demandbase, 6sense, Apollo.io)
- CRM experience (HubSpot, MS Dynamics)
- Knowledge of GA4 (Google Analytics) or GTM (Go-to-market)
- Experience with Power BI or Looker Studio dashboards
- Exposure to data privacy or marketing compliance certification (IAPP CIPP/E, CIPM, or equivalent) is a plus
What We Offer
- 100% remote work with global collaboration
- Exposure to international teams and Fortune 500 clients
- Direct impact on revenue and pipeline growth
- Long-term career development opportunities
- Collaborative environment balancing strategy and execution
Job Identification 2600422
Job Category Sales and Marketing
Locations Edificio Wework Carrera 11B # 99 - 25, Bogota, 11001000, CO (Remote)
Vacancy posted 21 hours ago
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