B2B Marketing Specialist

Job Description

Job Description

Position Description:
Summit Professional Education ( is the national leader in providing high quality exam prep, continuing education, and certifications for personal trainers, rehab therapists (PTs, OTs, SLPs) and behavioral health professionals.Summit is seeking a skilled and results-driven B2B Marketing Specialist to join our team. This individual will play a key role in driving lead generation, fostering brand awareness, and executing strategic marketing initiatives to grow our corporate and group business segments. The ideal candidate will have a passion for creating impactful campaigns, leveraging data for optimization, and collaborating across teams to deliver measurable results.
Key Responsibilities:
Develop and execute B2B marketing strategies to drive lead generation, engagement, and conversions.
Create and manage content tailored to B2B audiences, including whitepapers, case studies, blogs, and email campaigns.
Oversee LinkedIn outreach and community-building efforts to strengthen relationships and generate leads.
Design and implement email nurture campaigns using tools like Iterable, ensuring alignment with sales goals.
Collaborate with the sales team to identify target accounts and deliver account-based marketing (ABM) strategies.
Optimize website and landing pages for B2B lead capture and conversion.
Manage paid social and digital advertising campaigns, including on platforms like LinkedIn and Google Ads, to increase visibility and drive traffic.
Monitor and analyze campaign performance metrics to assess ROI and inform future initiatives.
Identify and build partnerships with associations and authoritative resources for co-marketing opportunities.
Stay up to date on industry trends, emerging technologies, and best practices to ensure Summit remains competitive in the market.
Qualifications:
Bachelors degree in Marketing, Communications, Business, or a related field.
3+ years of experience in B2B marketing, lead generation, or account-based marketing.
Proven track record of developing and executing successful B2B marketing campaigns.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
Exceptional written and verbal communication skills.
Proficiency with marketing automation platforms (e.g., Iterable, HubSpot, or Marketo) and CRM tools (e.g., Salesforce).
Experience with paid advertising platforms, including LinkedIn Ads and Google Ads.
Familiarity with SEO best practices and website optimization for lead generation.
Preferred Skills:
Experience working in the professional education, healthcare, or continuing education industries.
Expertise in LinkedIn outreach and engagement strategies.
Knowledge of content marketing and gated content creation.
Familiarity with data visualization and reporting tools (e.g., Looker Studio, Tableau).
Ability to work independently and collaboratively in a fast-paced environment.
Work Environment:
This position is remote, with occasional face-to-face collaboration in the Middle TN area. We offer a collaborative and innovative work environment with a competitive salary and benefits package.