Director of Content

Director of Content Full-time, In-person, New York City

The role

We're building a content operation on the scale of Red Bull. The vision is there. We need someone who can start executing on day one and build the machine from the ground up.

This is not a creative director job. It's an operator's job. You'll manage a team of creators, a social media manager, a creator/affiliate manager, a copywriter, external editors and paid media agencies. You set the strategy, build the systems, manage the people, and own the numbers. The founders own the creative vision. You make it happen at scale.

What you'll own

• Paid and organic content strategy across Meta (Instagram, Facebook), TikTok, Google (YouTube, Search/SEO), LinkedIn, Pinterest, and Reddit
• 50+ creative assets per customer segment per month, organic and paid
• Photo and video shoot coordination.
• Seeding and gifting. You find the right people to bring on as partners or affiliates, and you keep those relationships warm. You send Big A## Thank You, Congrats, Birthday cards to creators and media contacts. This is how we do PR.
• Day-to-day management of a content producer, video creator, graphic designer, social media manager, creator/affiliate manager, and copywriter, the team isn’t built yet you would be apart of it
• Paid media agency relationship: weekly reviews, creative briefs, spend approvals
• Affiliate and influencer program operations, alongside the creator/affiliate manager
• KPIs and weekly performance reporting
• Hiring and onboarding as the team scales

What you're not responsible for

You are not the creative visionary. The founders own brand voice and storytelling. Your job is to take that vision and build the system that executes it consistently, at volume, and with measurable results.

What we're looking for

• 3 to 6 years running a content team, ideally at a DTC or e-commerce brand.
• High energy, kick-a## personality, and genuine belief in the mission. We're not a calendar company. We help people live bigger, better lives.
• A track record of actually growing organic social accounts, not just maintaining them. You'll get your hands dirty while the team comes together.
• Comfortable with performance data. You can read a Meta Ads dashboard and hold an agency accountable.
• Experience managing creators, affiliates, or influencer programs.
• Strong project management instincts. You build systems, content calendars, and workflows without being asked.
• A clear communicator and good manager. People know what you expect and they want to work for you.
• Real interest in lifestyle, wellness, or physical product brands.
• Someone who wants to be part of the first inning of something BIG